Thread by @AdsAlchemist

When you are setting up your online store please make sure you pay attention to how your call-to-action buttons look and where they are located.

I've seen a lot of stores, and a lot of terrible CTAs so here are a few pointers to help you set them up properly.

(1/5)

Do not make your purchase or add to cart button red!

I have never had a site perform well that used a red CTA.

Also, when you pick a color, stay consistent with it across your website.

(2/5)

Have a CTA in the first fold of your product page.

When a potential customer loads a product page there should be a CTA visible without having to scroll down.

This is crucial and will help you capture more conversions from your traffic.

(3/5)

Don't let your CTA go out of your customer's sight.

I like to use Sticky Cart.

I talked about it this morning on my Daily Ecom Thread.

(4/5)

https://twitter.com/AdsAlchemist/status/1102596922106437632

Optimizing your online store is so important to creating long term success with ecom.

So, I hope these tips helped you and will lead to you converting more of your traffic.

If you have any questions, please let me know.

(5/5)