Thread by @mayank25may

With Mailchimp's recent announcement (transitioning from an email marketing to all-in-one marketing) I went about digging in and investigating all the changes done by them.

Here is a detailed post on that - sendx.io/blog/mailchimp…

In light of all these changes, I am convinced (more than before) that Mailchimp is no longer the right software for email marketing.

Sounds like a big claim?

Read on...

#1. The new Mailchimp pricing structure could increase your cost by up to 5x (read details in the post).

Also, the new pricing is based on audience size and not email list size.

This pricing structure makes no sense for email marketers.

#2. The entry-level paid plan has become very restricted. Here is all the things that are no longer present.

- Only 3 email lists allowed even in paid plan
- Email drips and sequnces no longer present
and more...

#3. The free plan has become all the more restrictive and allows *only 1 email list* along with a lot of other important features going away.

#4. Mailchimp has introduced "Additional charges" as a part of every pricing plan and tier.

This is more like an overage fee attached to every pricing tier.

If you exceed the contact or email limit then you will have to pay additional charges on your extra usage (contd...)

Instead of moving customers automatically (which is a norm in the email marketing world) to the most relevant plan as the contacts increase/decrease the user will now have to do it manually. If they don't then they will have to pay additional charges.

See example:

#5. Product direction of Mailchimp has moved from email marketing to all-in-one marketing platform.

#6. New Email Marketing features will come only to users on the new pricing plans.

If you are legacy pricing user & stick with Mailchimp, then you will eventually have to move to the new pricing and that pricing is not meant for email marketing.

#7. Pricing plans with unlimited emails are gone.

Earlier Mailchimp had unlimited emails (at no extra cost) for up to 52,000 subscribers. Unfortunately, that is also gone.

A lot of email marketers send much more emails than what is allowed by Mailchimp right now.

Other issues with raise concerns:

#8. Non expiring email credits policy has been suddenly changed. As per the new policy, all old non expiring email credits will expire by May 15, 2020.

It is almost like they have been penalized for being too loyal!!

#9. Lifetime 10% discount for enabling two factor authentication has been reduced to only 3 months.

Mailchimp (the company) has grown beyond email to be an all-in-one marketing platform.

The questions you need to ask is: Do you have to force that on yourself?

IMHO, this is an offer every email marketer must politely refuse.