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1/ The secret keys to scaling with FB...
2/ Value Engineering Your Supply Chain:
Your ROAS might actually be good enough right where it is, but you're paying too much for fulfillment, not leveraging last mile reductions, have an incorrect free shipping threshold or countless other micro killers.
Your ROAS might actually be good enough right where it is, but you're paying too much for fulfillment, not leveraging last mile reductions, have an incorrect free shipping threshold or countless other micro killers.
3/ Deep understanding of your unit economics across product catalog:
Not all products net you the same dollars. There is a sweet spot amongst your products between margin, AOV and CAC. Hunt it ruthlessly.
Not all products net you the same dollars. There is a sweet spot amongst your products between margin, AOV and CAC. Hunt it ruthlessly.
4/ Focus on the right metrics.
Secret... CPC, CTR, CPM DO NOT MATTER. This is the only metric you should care about:
Secret... CPC, CTR, CPM DO NOT MATTER. This is the only metric you should care about:
5/ Increase gross margin. $ not %
The ability to increase AOV (bundling, cross sell/upsell) is a magic unlock for scale. And here is perhaps the most powerful, underused lever.... RAISE THE PRICE!
The ability to increase AOV (bundling, cross sell/upsell) is a magic unlock for scale. And here is perhaps the most powerful, underused lever.... RAISE THE PRICE!
6/ CREATIVE CREATIVE CREATIVE
Tactics are very overrated and you are likely not making accurate data driven decisions anyway (the amount of human error in data analysis for media buying is INSANE). The unlock for significantly better performance is a subtle creative change away.
Tactics are very overrated and you are likely not making accurate data driven decisions anyway (the amount of human error in data analysis for media buying is INSANE). The unlock for significantly better performance is a subtle creative change away.
7/ Reduce time between purchases:
If you can increase your 30/60/90 day LTV by making more people purchase more often you will have more cash and be able to scale against a lower ROAS. Analyze your post purchase email flow today.
If you can increase your 30/60/90 day LTV by making more people purchase more often you will have more cash and be able to scale against a lower ROAS. Analyze your post purchase email flow today.
8/ Everyone wants to focus on the front end of the customer journey and just worry about on platform ROAS but the key to leveraging the power of performance marketing is to engineer the entire customer journey to eek out every dollar from the chain. There are % points everywhere!
