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If you are dependent on a platform company, you a) want a named account rep at that platform company and b) want the email addresses of people who are not your named account rep.
Substantially every platform can do things a lot faster than their formal process can.
Substantially every platform can do things a lot faster than their formal process can.
Historically one of the value adds of e.g. VCs or being part of a large portfolio like e.g. YC is that someone knows and has social permission to contact someone with decisionmaking authority, but given how the internal Internet works at these companies, anyone on inside ~works.
"Wait why do you want a named account rep AND informal escalations?"
Because in some cases named account reps might not be able to escalate as quickly as informal escalators.
"Then why have them?"
Because you want a flag on your account ~exempting you from decision-by-cronjob.
Because in some cases named account reps might not be able to escalate as quickly as informal escalators.
"Then why have them?"
Because you want a flag on your account ~exempting you from decision-by-cronjob.
Incidentally, this goes for a lot of businesses which are not technology platforms. If you're getting the run-around from your bank's CS department their office of the president or investor relations probably can get you an answer pretty quickly if motivated to.
Example of the general pattern: Ron Conway getting the CEO of a large US bank on the phone on Christmas Eve to re-establish credit card processing for a startup.
But polite professional letters up the food chain routinely do similar things (slower).
But polite professional letters up the food chain routinely do similar things (slower).
