One of my big ecom questions right now is how to REALLY get value out of digital influencer partnerships. Pay-for-post doesn't work (and I, like you, hate that content).
So what if I handle the distribution?
We had the email capture under the video where the "and the winner is" part is here: slickproductsusa.com/pages/austin-f…
(1) You get super cheap clicks. My all-in CPC on these campaigns has been about $.47, with my cheapest at $.24. My other ads during this same time period run at about $.87. That's nearly 50% cheaper on average, and 73% in the best case.
(2) You acquire way more email addresses/click (and per/$) than usual. I haven't totally backed the math out here, but I think I'm collecting email addresses on at least 80% of my clicks. That's ~$.58/email address. Again: while optimizing for purchase!
(3) Most importantly: I do this while prospecting at almost exactly the same ROAS as the rest of my ads. But since I'm doing so with way more clicks/$ (which I can remarket) and way more email addresses/$ than my normal prospecting traffic, it's much more valuable long term.
And it'll be livestreamed: attendee.gotowebinar.com/register/35737…