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FTR, campaigns do have control over how many fake followers they have. There are multiple tools to use, and they do use, to identify various tidbits about their audience, including whether they're fake. They also buy them, and we watched/audited them before that report...
In the accounts we specified in that report, we were monitoring before and after audits. It highly suggests they bought them in the short-term before their launches, then used the bounce in follows from increased media coverage to replace them with real followers via blocking.
In other words, as increased and often slobbering media coverage led to higher following counts, they slowly phased out the fakes by blocking so it would look like an organic increase in followers from an artificially elevated baseline pre-launch.
