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I’ve raised a lot of capital in my career, but the truth is that it doesn’t get easier. It still takes me a long time to nail my pitch and prep for investor meetings.
However, one thing I’ve nailed is the fundraising process. E.g. determining who I want to meet with, how to catch their attention, and how to schedule out my fundraising calendar to best benefit my timeline, goals, and negotiation strategies.
First, find the specific partners (not just firms) you want to target, who will provide the unique expertise or connections you need. Then figure out who can bridge an intro – don’t reach out cold.
Once you have your list of target investors, pack all of your pitches into a 2-week window. That way, you can be 100% focused on perfecting your pitch and nailing each meeting.
In order to avoid the fundraising process from dragging on, I wrote a blog that explains how you can stay organized and have a tight communication strategy. bit.ly/2Gp0Ylv
And I've also created a template to manage these tactics – think of it as your (manual) CRM for managing investor meetings. bit.ly/2Z6VKC9
