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1. I still think a lot about the conversations I had with a Trump-loving advertising executive in 2016. One point he kept stressing to me: They’re not speeches or campaign rallies, they’re event-marketing, a classic sales tactic: theatlantic.com/politics/archi… 
2. Elizabeth Warren’s selfie-lines have me thinking about his again. She’s taken 40,000—but that’s not their real reach. Every one of those people has a family, a network of friends, and probably social-media accounts. nytimes.com/interactive/20…
3. You can spend your time dialing for dollars or attending fundraisers to buy the TV airtime or FB ads to spread your message. But it’s possible that the same hours spent in this sort of direct marketing will prove even more effective, particularly you’re a step ahead of rivals.
