Thread by @Saint_Dici

10 Step Playbook How I Scaled a Clients Business over 700% in a Year.

This client cried in a recent meeting because they could not believe how much their business has grown.

Feels amazing

> A THREAD

Step 1: Don’t be a me t00 service provider.

Don’t take on every client / project.

Be selective.

Take projects where client incentives u with a generous profit share so incentives are aligned.

Negotiate equity for certain goals.

Now you’re motivated to do incredible work.

Step 2: Pick low hanging fruit —> (CRO)

Most websites are often bad 1st impression.

Website needs a story

(Low conversion rate ~1% )

Define user profile, create experience for that user that answers objections, social proof, etc

Target conversion rate is 3.0-4.5%

SHOPIFY >

Step 3: 30% of revenue needs to come from email

> Design email flows

Implement Klaviyo and build out flows.

TRICK: add to cart change the subject to “your order” on both Shopify and klaviyo

This was the OG Shopify default subject line, not many use this now.

IT FKIN HITS.

Step 4: Maximize AOV

What can you cross sell?

What discounts can you offer existing customers?

What shipping promos can they afford to offer? Free shipping @30? @40? 50? 100? etc

Squeeze as many dollars as you can out of each website visitor.

Makes ROAS number higher too.

Step 5: Paid Acquisition Planning

> Define: what are their profit margins?

> Define: content expectations

> Define: our profit share based on ROAS

> Define: what will success look like

> Define: what promotions

> Define: can supply chain and fulfillment center handle scale?

Step 7: Build Ad funnel

**5 Part funnel

1. Video at the top of funnel

2. Prospecting: CBO with 5 ad sets

3. Mid funnel: 4 ad sets [30 day video engagement] [30 day social] [30 day web] [180 web]

4. Low funnel: [3 day web] [30 day atc]

5. Re-engagement: discount for repeat

Step 8: Celebrate in the success

> Sales up 730%
> Online sessions up 499%
> Conversion rate up 75%
> Orders up 908%

This is a huge win for the client and us. Enjoy it.

Step 9: move from sticky to irreplaceable

When a business starts doing volume there are tons of way to help them save $$$ and expand margins.

Help negotiate rates w/ payment processors

Negotiate shipping rates

Connect them with overseas contacts for manufacturing.

VALUE

Step 10: Build a case study for your business

With great results clients are more than happy to help you make case studies for your agency.

A few great case studies can drive huge clients to you.

HOPE THIS HELPS YOU GET OUT AND SEND IT!!