Thread by @Saint_Dici

5 EASY FB Ads tricks to help July slowdown.

E-commerce slows down for most in July.

Facebook ads performance usually tanks with this slow down. (Assuming FB ads is working)

Try these tricks to help mitigate costs & improve performance.

.....THREAD.......

1 - Create new FB ads account. If your performance has completely tanked this is a good last resort.

Use same pixel.

In theory, this shouldn’t work, because its the same web pixel

but…

It works time and time again for our bigger accounts that spend $1k + per day.

2 - Duplicate best ad sets year to date into a new CBO.

Take top performing copy and add new creative. (Limit 5 ads in a CBO ad set)

Look at reports for what placements did well and go specific placements instead of auto placements.

4 - Test LAL’s > 8%

I’ve seen a lot of talk about this & it works.

For accounts that really slowed down we are seeing results on:

* All customer list 9-10%

* Initiate checkout 30_9-10%

* Purchase 30_9-10%

* Customers list 2 + orders 9-10%

* Customers 5 + orders 9-10%

5 - Accounts that do not have a summer product, change your offer to promote email list growth.

Determine a cost your client is willing to pay, to grow their list.

Modify bidding, so you hit this target cost.

Grow the list so you can be successful during the holidays.