, 4 tweets, 3 min read Read on Twitter
The pressure is working! AWS is changing. Well done @AMZNforClimate and @emahlee!

It's a start! 80% by 2024 is ok (can you go faster?)

But this is only a promise. Now we need data and regular reports on electricity usage/emissions across Amazon/AWS.

theverge.com/2019/9/19/2087…
@AMZNforClimate @emahlee A possible problem with this...
It might be enough to take the wind out of the @AMZNforClimate movement

* it gives you most of what they want
* but not enough to actually enact real change in a short timescale
* it stops Amazon having to get into politics or ditch customers ...
...and it's over a timescale that is too far into the future for @AMZNforClimate to sustain itself - 2024 and 2030.

What worries me is that this is strategically very clever, and from a PR point it's very cynical.

But then, I am a little cynical about how Amazon does PR.
So please prove me wrong Amazon.

I would love it if you turned out in 2024 to be pushing more than a PR line.

I would love it if you were actually doing something to change the world.

There are some great people in Amazon, and they believe in the company. Don't let them down.
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