— it builds your reputation;
#AcademicTwitter
— it can help you synthesize complex ideas that can then be worked up into larger peer-reviewed pieces;
— it builds community, especially when you co-write;
— it gives young anxious academics a feeling of accomplishment due to relatively quick turn-around times;
— it counts as “knwoledge mobilization,” “community engagement” and “research impact” on an academic CV;
— perhaps most importantly, it teaches you how to translate that famously impenetrable academic jargon into ordinary language. A rare skill indeed!