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Breaking: California will allow college athletes to profit from endorsements, despite warnings from the NCAA that the measure will upend amateur sports
latimes.com/california/sto…
latimes.com/california/sto…
The bill would prohibit the NCAA from barring a university from competition if its athletes are compensated for the use of their name, image or likeness beginning in 2023. latimes.com/california/sto…
Before today's bill, the NCAA pushed back on allowing college athletes to be paid for the use of their name, image and likeness, calling it “unconstitutional” and “harmful.” lat.ms/2oCYiL2 
NBA star LeBron James lauded the California effort to give college athletes a share of the windfall they help create for their universities and NCAA.
“This is a game changer for student athletes and for equity in sports,” said James.
lat.ms/2nSNGY8
“This is a game changer for student athletes and for equity in sports,” said James.
lat.ms/2nSNGY8
Here's a quick snapshot of the provisions of the landmark bill that will allow college athletes make money: latimes.com/california/sto…
The relevant portion of SB 206 is about 700 words -- and it does not threaten the future of college sports, @BradyMcCollough writes.
lat.ms/2oHKwXz
lat.ms/2oHKwXz
@BradyMcCollough When a UCLA football teammate was suspended for accepting food more than 2 decades ago, Ramogi Huma started years of campaigning against the NCAA.
This law may be his biggest victory.
latimes.com/sports/story/2…
This law may be his biggest victory.
latimes.com/sports/story/2…
