, 5 tweets, 3 min read
Podcasters who want to replace Blue Apron sponsorships rejoice!

“Wendy's will spend an additional $250M to promote its breakfast in ads over the next two years.”

"Must capture at least $1B in breakfast sales from fast-food competitors to break even.” businessinsider.com/wendys-vs-mcdo…
"A Detailed Look at Blue Apron’s Challenging Unit Economics" linkedin.com/pulse/detailed… "Good companies can acquire many customers cheaply, retain existing customers for extended periods of time, and generate a lot of revenue while those customers are alive."
“Certainly, a lot of companies will talk about their retention rates. We would prefer to talk about the whole retention curve.” knowledge.wharton.upenn.edu/article/findin…
Someone is tracking your 2AM visits to Wendy's though and charting it.

As you predicted, "Spicy chicken nuggets are performing well after launching on Aug. 12 and could have contributed a 100 to 150 basis point lift!" Channel checks! finance.yahoo.com/news/heres-wen…
25iQuiz:

Do you agree with this statement about Wendy's? "They have brand equity in bacon." bizjournals.com/columbus/news/…

"Brands do not confer competitive advantage in and of themselves." Michael Mauboussin research-doc.credit-suisse.com/docView?langua…
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