“Wendy's will spend an additional $250M to promote its breakfast in ads over the next two years.”
"Must capture at least $1B in breakfast sales from fast-food competitors to break even.” businessinsider.com/wendys-vs-mcdo…
As you predicted, "Spicy chicken nuggets are performing well after launching on Aug. 12 and could have contributed a 100 to 150 basis point lift!" Channel checks! finance.yahoo.com/news/heres-wen…
Do you agree with this statement about Wendy's? "They have brand equity in bacon." bizjournals.com/columbus/news/…
"Brands do not confer competitive advantage in and of themselves." Michael Mauboussin research-doc.credit-suisse.com/docView?langua…