, 3 tweets, 2 min read
1/ "How many customers am I going to acquire? How long are they going to stay with me? How many orders are they going to place and how much are they going to spend? All of that trickles its way down into a very standard DCF (discounted cash flow) model." knowledge.wharton.upenn.edu/article/findin…
2/ "In SaaS setting, it might make a lot of sense to spend a very large amount of money to acquire a customer [*if*] you know that if you bring them in the door, you’ll make many multiples of that even though, on a GAAP basis, you will be unprofitable."
zuora.com/2018/12/04/sub…
3/ Damodaran: “The problem in valuation is not that there are not enough models to value an asset, it is that there are too many."

F&M: "Valuing Subscription-based Businesses..."It is clear that the discounted cash flow approach is the most appropriate." poseidon01.ssrn.com/delivery.php?I…
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