Like a broken-hearted female....
Your prospects think all marketers are major jerks
Because they've become more sophisticated over time, as they’re exposed to same marketing promises/claims
So they no longer respond to any ad that looks like stuff they've seen before...
Your prospects think all marketers are major jerks
Because they've become more sophisticated over time, as they’re exposed to same marketing promises/claims
So they no longer respond to any ad that looks like stuff they've seen before...
Before you run your ad.... try to understand the market sophistication level of that niche.
EG: If everyone is saying "Take X and lose weight"
.... and you say the same in your ad, your message will fall on deaf ears because that promise has been repeated over a million times.
EG: If everyone is saying "Take X and lose weight"
.... and you say the same in your ad, your message will fall on deaf ears because that promise has been repeated over a million times.
In other words, your message has to match the market sophistication level of your prospects.
EG: They're tired of hearing "take X and lose weight"
That's a MS-level.... and they've moved up to a level where they want to hear something fresh/new/different...
EG: They're tired of hearing "take X and lose weight"
That's a MS-level.... and they've moved up to a level where they want to hear something fresh/new/different...
So instead of using a me-too headline like
"Take X and lose weight"
You can say
"NEW health discovery reveals how to lose up to 38-pounds in 7 Short Weeks.... Without Giving up Ice-Cream and Shawarma"
Etc
The trick is to always differentiate your business from the rest.
"Take X and lose weight"
You can say
"NEW health discovery reveals how to lose up to 38-pounds in 7 Short Weeks.... Without Giving up Ice-Cream and Shawarma"
Etc
The trick is to always differentiate your business from the rest.
