Thread by @andy_mukolo

Scarcity and High Ticket Sales:

....A direct response marketing strategy I learned from Boarding School Rebels who hated rules and boundaries.

[Sept. 2002]

My parents put me in this missionary school somewhere in Imo State... Orlu.... Awo... in the middle of a thick forest...

I'm not sure why, but the way it worked back then was....

You only had access to "provision" once or twice a week and on visiting days -where you were not allowed to take any of it into the hostel -if you did and you were caught... it was hard labor, suspension or expulsion...

So provision of any kind was a scarce commodity

Here's what the rebels did

They'd smuggle biscuit, bread, big bite, gala, drinks, sweet, chewing gum.... etc into the hostel

And sell at a mark-up of between 500% to 1000%

Eg: They buy a pack of cabin for N100 and sell for N1000

They hardly ever got caught....

Some came from struggling homes and only resorted to it as a means of paying school fees and taking care of themselves since they had no one to help with money problems.

Anyway, here's the moral:

The harder it is to get a commodity..... the more money people are willing to pay for it.

2 main reasons a cocaine addict doesn't mind paying so much $$ to the supplier:

1. Hunger: He wants it badly...
*2. Scarcity: He wants to make sure he buys it before your supply finishes