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خلال الفتره الماضية شاركتكم بمجموعة تغريدات لبعض مراحل #الخطة_التسويقية، و اليوم حبيت أرجع أشاركم فيها في هذا #الثريد الجامع لكل تغريداتي السابقة بطريقة متسلسلة و أتمنى تكون مفيدة لكم 😊

#marketing_بالعربي
#التسويق
#mkt_art @Mkt_Art
1. تحليل أصحاب النفوذ

2. البيئة التسويقية

3. البيئه الخارجية–الكلية (MACRO)

4. البيئة الخارجية الدقيقه (micro)

5. تحليل المنافسين

6. تحليل المستهلكين

7. تحليل صنع قرار الشراء

8. تحليل البيئة الداخلية

9. تحليلSWOT - TOSW

10. أبحاث التسويق

11. تقسيم و الإستهداف السوق

12. المزيج التسويقي

13. إدارة المنتج

14. تطوير المنتج

15. جدوى الإستثمار بالمنتج

16. إستراتيجيات التسعير

17. مفهوم التواصل بشكل عام

18. التواصل التسويقي

19. الأهداف الذكية

20. بيان المهمه

21. إستراتيجات التسويق

22. مصفوفة أنسوف

23. إستراتيجات بورتر

24. تقييم الإستراتيجات التسويقية (SAFe)

25. الميزانية

26. تنفيذ الخطة

@prom2035 @marketing_note @mkt_bird
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Keep Current with Mohammed Abu Arja - محمد أبو عرجه

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Mohammed Abu Arja - محمد أبو عرجه
@mohammedabuarja
عمرك حسيت بمشاكل تواصل مع أشخاص أصحاب تأثير على عملك كمسوق؟ و حسيت
الموضوع فيه نوع من التحالفات الداخلية داخل الشركة ؟ هذه سلسلة تغريدات بتمنى
تكون مفيدة للمسوقين خصوصا في انتقالهم لعملهم جديد.
#marketing_بالعربي
#التسويق #تسويق #التسويق_الالكتروني
@Mkt_Art
قبل ما تبدأ بدراسة السوق التجاري و المنتج و المستهلك و كل نظريات التسويق...
بنصحك بدراسة الشريحة رقم واحد و الاهم الك كمسوق و هي أصحاب المصالح Stakeholders...
أصحاب المصالح Stakeholders هم الاشخاص والمؤسسات الي بأثروا و بتأثروا بعمل الشركة و ممكن يكونو اطراف داخلية زي صاحب الشركة او المدير العام او مدير قسم معين داخل الشركة و ممكن يكونوا اطراف خارجيه زي مورد معين او عميل مهم او جهة اعلامية.
Read 12 tweets

Related threads

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Charity Majors
@mipsytipsy
We are hiring an experienced finance/ops type person at @honeycombio. More details from @jeffgraySF (who has been helping us out these past few months) at linkedin.com/feed/update/ur…. Please pass along to anyone you think is a good fit! 💜💙💚💛🧡❤️
When @DBMahon started working at honeycomb as our vp marketing, it weirded her out at first that all the engineers were hanging out in #marketing and chiming in. 🥰

It's a firm tenet of our company culture: biz and eng roles are valued and respected equally. 🌷
We pay attention during the eng interview process for any signs of snobbery or exoticisation. We value people who know that other roles are just as hard and critical as theirs.

(Doesn't *seem* like a high bar, now does it? lol)
Read 4 tweets
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Dave Irwin - Brand Marketing Design
@_daveirwin
Rant incoming.

Anyone can do #marketing.

This is a true statement. Anyone can do marketing. Other true statements.

Anyone can cook.
Anyone can draw.
Anyone can plumb a bathroom.

But would you rather spend the time learning to do it properly or pay someone who knows what
they are doing so you can concentrate on what you know how to do best?

#marketing is a skill that a lot of people claim to have but few people actually master. Most of marketing is actually planning. I find more actual marketers are project managing campaigns than they are
rather than posting things to social media.

#marketing is not selling, but it does touch on some of the same skills. A good marketer will show your product or service in a way that gets people interested, making the job of your sales team that much easier.

Any can make a sale.
Read 12 tweets
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Juan Burgos
@juanburgos
Mañana es lunes. Y si usted, amable lector, tiene un pequeño negocio o trabaja en una empresa, este hilo de #marketing le puede interesar.

¿Sabían que hay cinco razones, y cinco nada más, por las cuales su empresa o negocio no vende?

Se las cuento y les digo la solución. 🆓
Las cinco razones por que no vendemos son:

1 No saben que existimos.
2 No saben qué vendemos.
3 Saben que existimos y qué vendemos, pero no hemos creado una razón para que nos compren.
4 Tuvieron una mala experiencia.
5 No tienen dinero para comprar nuestro producto

No hay más.
Ahora, vamos a empezar de atrás para adelante:

Si no tienen el dinero para comprarnos, entonces no son mercado objetivo. Por lo cual no es necesario llamar su atención. Pero, ojo: esto puede llegar a ser subjetivo porque mucha gente compra cosas a través del crédito.
Read 19 tweets
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JoAnna Haugen
@joanna_haugen
I vetted a press release yesterday titled "Instagrammable Spots You Won’t Want to Miss in XYZ." This is problematic on so many levels. I wanted to throw my hands up in despair, cry, run away, throttle my inbox. Instead, let's break things down here. /1
There's been a lot of talk lately about whether Instragram is ruining the travel experience. In fact, 48% of Instagram’s 1 billion users say they rely on the social media platform to help find new destinations to travel to. /2
Instagram is an easy way to get eyes on a destination. We are bombarded with information that says Instagram - and Instagram influencers - should be part of your #marketing strategy. /3
Read 24 tweets
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Conspirador Norteño
@conspirator0
Cross-posting can be a great social media strategy for your business if you do it right! We'd like to take this opportunity to thank @LifeWithAshleyT for tagging @ZellaQuixote in an automated tweet for no good reason, or we'd never have learned this valuable insight!
At present, @LifeWithAshleyT is largely automated; most tweets are posted via paper(dot)li, with Facebook and Instagram crossposts (the latter via IFTTT) making up much of the remainder of the traffic. This account has tried a variety of automation tools over the years.
What does the automated content posted by @LifeWithAshleyT via paper(dot)li look like? The tweets consist of the phrase ("The latest The Modern Connection Daily!" combined with a link, the hashtags #marketing and #socialmedia, and unsolicited mentions of 1-3 Twitter accounts.
Read 6 tweets
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WebMarkeThink
@WebMarkeThink
1) il #Marketing applicato alla politica.
Oggi assistiamo ad una fase politica che io definisco degli urlatori.
Imbonitori alla Vanna Marchi capaci di abbindolare il pubblico(elettori) con false promesse e slogan, dando loro ciò che vogliono sentire, evitando il confronto (segue)
2) con gli avversari, e quando possano #urlano, brandiscono parole come katane giapponesi, e sovrastando avversari e #giornalisti (i pochi rimasti non allineati al potere).
L’opposizione o le opposizioni (sembra quasi un offesa, visto che non c’è n’è traccia) fatica ad (segue)
3) organizzarsi, facendo il più grosso errore politico (a mio giudizio) ovvero cercare di combattere sul terreno preferito dal #governo Legastellato ovvero paura, sicurezza, immigrazione, cercando di smontare i numeri che di volta in volta maldestramente propinano. segue)
Read 11 tweets

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