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What are the best materials you've read on consumer loyalty programs?

What are the most successful ones and why? (Starbucks, Ulta, Hotels.com, etc)

What companies have tried and failed? Lessons?

Any lessons on free vs paid programs?

All materials/ideas welcome!
Very interested in loyalty program tradeoffs e.g.

- friction caused by paid for programs vs value of "commitment bias"

- increase/decrease in LTVs from cost of discounting to best customers vs improving frequency and/or lower cost of maintenance marketing
Do programs that reward consumers with free vs discounted have different outcomes?

Difference in outcomes for loyalty programs in high frequency / low AOV relationships vs low frequency / high AOV?
Basically looking for any macro thought pieces on system design, filled in with micro examples of successes / failures
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modest proposal
@modestproposal1
🧐 looks a bit like Day 2
Fake reviews of fake products
Amazon: 3rd parties can’t detect fake reviews because they don’t have our proprietary data

Also Amazon: removes the reviews flagged as fake
Read 4 tweets
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modest proposal
@modestproposal1
“It is that the nature of high-growth potential tech businesses means the most important drivers of their value creation must be uncertain.

To succeed, startups must choose to brave uncertainty because most companies, especially established ones, won’t” reactionwheel.net/2019/11/startu…
“That startups can do something without having to compete with better-resourced companies is not a side-effect of entrepreneurship, it is a prerequisite.”
“Uncertainty can create a no-go zone around a new market, allowing a startup to build without competition for some period of time, but management has to remain aware if they are successful, competition will arrive. Uncertainty creates space and time, but only a limited amount”
Read 5 tweets
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modest proposal
@modestproposal1
I like to say that the only persistent anomaly in markets is human behavior, plus whatever the hell Medallion is doing.

“What you’re really modeling is human behavior”
At least for the early part of the fund’s success, they figured they were systematically taking advantage of human emotions manifesting itself in somewhat predictable ways
As time went on, they seem to rely much more on non-intuitive signals, so it’s possible behavioral elements are no longer the driver.

But I find it interesting given their non finance backgrounds a) they cared the source of the signals b) they believed they were behavioral
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