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It's time for #TwitterReport! This time, we're making a #tweetorial on how to use tweetorials for case-based teaching.

Follow along to our Mid-Atlantic @SocietyGIM workshop in Ballroom B from 12:45-1:45 pm at the @PittTweet University Club on 11/15/19.

Let's get started!
@SocietyGIM @PittTweet 1/ What even is a #tweetorial?

A Tweetorial is a short thread of tweets which provides educator-driven content centered around a chosen topic.

Tweetorials leverage the multimedia capabilities of Twitter to dissect a topic using supporting articles, videos, diagrams, and polls.
3/ For this thread, we're going to chat about 3 different topics:
- Organization
- Multimedia
- Interactivity

To start things off, tell us which you find most useful when learning an online source:
4/ Organization is key for any thread.

Tweetorials stay organized using "post numbers" (i.e. 1/, 2/, etc) like page numbers.

***If a tweet with "6/" pops onto your Home page, you know it's the 6th post in a thread!
5/ Hashtags also can be used to keep things organized.

Example: we include #TwitterReport on all of our posts in a Twitter Report thread. Clicking or searching for the hashtag brings up all posts that include the hashtag.

Try it! Click #TwitterReport and see what comes up!
6/ Tagging other people is not an organizational strategy per se, but it can indirectly increase traffic on a thread.

Ex: @thecurbsiders @CPSolvers @SocietyGIM

The Twitter algorithm (allegedly) puts tweets on your home page based on relevance and popularity. So in theory...
@thecurbsiders @CPSolvers @SocietyGIM 7/ The final organizational tool is the "Add another Tweet" button.

When you add tweets to a series in this way (instead of just "replying" each time), Twitter automatically stacks the tweets into an easily navigated thread.
@thecurbsiders @CPSolvers @SocietyGIM 8/ One last thing: Twitter doesn't yet have an edit button. So all those typos you make are going to stay there unless you delete the tweet!

OK. Let's review by way of a poll. Which of the following is NOT an organizational strategy for #tweetorials?
@thecurbsiders @CPSolvers @SocietyGIM 9/ Let's move from Organization to ⚡️Multimedia.⚡️

Multimedia - videos, articles, diagrams - draws the eye in a way that text doesn't.

Check out this thread from another expert #tweetorial-ist: @ebtapper:

Pay attention to the craft of his tweetorial.
@thecurbsiders @CPSolvers @SocietyGIM @ebtapper 10/ Where were your eyes drawn? I'll even attach pictures of two different pages of the #tweetorial for comparison.

I'm going to avoid the Title Page ("Introducing the 'Hepatologist's CBC') of the thread because that naturally draws the most attention of any post on a thread...
@thecurbsiders @CPSolvers @SocietyGIM @ebtapper 11/ The one with the article/picture right?!

It gets even better: Anything that breaks up text and draws the eye is going to drive 🌟engagement🌟 with your #tweetorial.

To prove the point, which of Dr. Tapper's posts had more likes and retweets (markers of engagement)?
@thecurbsiders @CPSolvers @SocietyGIM @ebtapper 12/ That's right, the post with the pictures had more retweets and likes.

We have unpublished data suggesting that Twitter use can drive 1* literature use. Posting articles in a #tweetorial not only drives credibility but also sparks further learning!

@thecurbsiders @CPSolvers @SocietyGIM @ebtapper 13/ That was a brief treatise on Multimedia. Now we can finally tackle Interactivity.

Interactivity - asking someone for their thoughts, encouraging right answers, correcting wrong answers - can really make learning stick. This is true in real life and true on the web.
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