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1. Bloomberg wasn't going to get into the race until he became worried that Sanders or Warren will win

Now he's entering next week with a $30M+ ad buy

I don't think these "biographical" spots will have much of an impact.

But he's just getting started

nytimes.com/2019/11/22/us/…
2. To me, the more interesting question is whether Bloomberg starts to use his effectively unlimited resources to attack Sanders & Warren

After all, he seems more motivated by stopping Sanders and Warren than winning himself

Otherwise he would have gotten in a long time ago
3. I am very confident that Bloomberg has already conducted extensive polling to determine what the most damaging messages are against Warren and Sanders.

I wouldn't be surprised if the ads are already cut.

The question is if/when we will see them.
4. The conventional wisdom is that Bloomberg will HELP Warren and Sanders because he will siphon votes from Biden and Buttigieg.

But that is not the outcome Bloomberg wants and I'm sure he has a plan to try to avoid that.
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