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The goal of every massive hit in the 2000-2019 timeframe was to go from product to platform.

The goal of every massive hit in the 2020+ timeframe will be to go from product to protocol.
Binance is a pioneer here with BNB.

It’s the best example of launching a protocol in a scrappy startup style.

BNB initially only had value server-side at Binance.com. So they could iterate fast on features like a typical web app. Then they launched their own chain.
Turning a token into a protocol is a form of progressive decentralization. Iterate on features, then freeze and decentralize.

Call this the “Lean Protocol” approach to crypto development.

Amusing portmanteau of the Lean Startup and the Fat Protocol thesis!
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