The goal of every massive hit in the 2020+ timeframe will be to go from product to protocol.
It’s the best example of launching a protocol in a scrappy startup style.
BNB initially only had value server-side at Binance.com. So they could iterate fast on features like a typical web app. Then they launched their own chain.
Call this the “Lean Protocol” approach to crypto development.
Amusing portmanteau of the Lean Startup and the Fat Protocol thesis!