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25iQuiz: Should the goal of a subscription provider of digital services be to generate an immediate GAAP profit when it is growing rapidly?

Or should its goal be to maximize the value of expected long-term cash flows, discounted by the cost of capital? bloomberg.com/news/articles/…
Will your local grocer accept payment in "GAAP profit" when you buy food or do they require that you pay cash?

What does "paying for yourself" mean if you are a business? Why isn't it defined by expected long-term cash flows, discounted by the cost of capital?
ARPU: $193 a month

CAC/SAC: $312

Gross margin 29%

Customer lifetime 14 years

On a GAAP basis there's no "profit" in month one from this customer. But is that the right test to determine if shareholder value has been created?

What's the objective of a rational investor?
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