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A wise marketing genius once said:

Don't sell what people say they buy.
SELL what they TRULY buy.

Copy that?

Alright, I'll explain...but first picture this:

If you are in a large gathering with people that earn huge incomes, and the MC of the event calls you up and asks:
What subscription bundle you regularly buy: the 10k/month or the 1k/month bundle?

What would you say?

Well, you will believe me that, anybody in this situation will choose the bigger package, so he won't look poor in the midst of that crowd.

But in actual terms, you buy
the lesser package.

Now imagine using that wrong info he gave you to run a campaign...

You'll fail so badly!

So before you start selling make sure people are truly interested in what you sell, not what they say they buy.

Always remember, NUMBERS DON'T LIE
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Stephen O.
@zic_toti
Million-Dollar Headline Lessons From Cosmopolitan Magazine

Did you know that cosmopolitan magazine Copywriters are one of the highest paid Copywriters in the world?

I bet you didn't know this

And why is that so?

I won't tell you upfront, I'll let you be the judge.

Look here:
Let's take at one of the Headlines that says:

"It's back, It still works-the lose-10 pounds-in-1-week-famous Grapefruit Diet"

Now tell me, what and what can you pick out from this Headline?

For me...A lot
1) It raises curiosity
2) Offers a quick benefit (10-pounds in a week)👇
3) It spurs urgency...by saying "it's back", this gives the reader a sense of getting it now, before its goes scarce again.

4) It's direct (mainly people that want to lose weight will bother to read)

5) It's not too long (despite doing a lot at once, this headline is still...
Read 8 tweets
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Stephen O.
@zic_toti
What Hidden Thirst Does Your Product Quench?

You prolly know this...or not.

But behind every purchase, there's a desire that was satisfied.

People don't buy stuff because you're selling it to them or because they can afford it...

They actually spend every single dime on👇
Something that satisfied a certain hidden desire.

Actually, there are over 10 desires that fuel human spendings.

But the most active desires are 6 in number & I'm going to share it with you now.

The first one is:

1) Recognition

Everyone including you wants to be noticed any
time you step your feet into any room.

The reason for the high percentage of 'audio life' is because everyone wants to feel important & relevant.

That Gucci bag that costs way over your house rent feels like a great deal because your friends won't stop staring at you once you
Read 8 tweets
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Stephen O.
@zic_toti
Is It Truly a New Year?

...or were we programmed to think it is?

Because obviously, its still the same 24hrs with morning & night.

Whether its a new year or not, it all depends on the decision you make today.

But here's what i have to tell you,

The fact that its a new year👇🏿
doesn't mean your customers have become less resistant.

Because its 2020, doesnt mean they are ready to buy anything you put out.

You still have a lot of work to do. You still need to communicate effectively in order to make a sale.

And that is where many of you are going to👇🏿
Repeat the same mistakes just as you did in 2019.

But seriously, you don't have to.

I've created a no-brainer guide that will teach you how to make your prospect say yes to your product/service, no matter how much you charge.

This guide is going for 80% off from now till...
Read 4 tweets

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Mukesh Pathak
@MukeshPathakji
कभी नेनुआ टाटी पे चढ़ के रसोई के दो महीने का इंतज़ाम कर देता था, कभी खपरैल की छत पे चढ़ी लौकी महीना भर निकाल देती थी.. कभी बैसाख में दाल और भतुआ से बनाई सूखी कँहड़ोड़ी सावन भादो की सब्जी का खर्चा निकाल देती थी.. वो दिन थे जब सब्जी पे खर्चा पता तक नहीं चलता था..
देशी टमाटर और मूली जाड़े के सीजन में भौकाल के साथ आते थे लेकिन खिचड़ी आते आते उनकी इज्जत घर जमाई जैसी हो जाती थी.. तब जीडीपी का अंकगणितीय करिश्मा नहीं था, सब्जियाँ सर्वसुलभ और हर रसोई का हिस्सा थीं..
लोहे की कढ़ाई में किसी के घर रसेदार सब्जी चूरे, तो गाँव के डीह बाबा तक गमक जाती थी.. संझा को रेडियो पे चौपाल और आकाशवाणी के सुलझे हुए समाचारों से दिन रुखसत लेता था.. रातें बड़ी होती थीं.. दुआर पे कोई पुरनिया आल्हा छेड़ देता था तो मानों कोई सिनेमा चल गया हो..
Read 6 tweets
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Dave Irwin - Brand Marketing Design
@_daveirwin
Rant incoming.

Anyone can do #marketing.

This is a true statement. Anyone can do marketing. Other true statements.

Anyone can cook.
Anyone can draw.
Anyone can plumb a bathroom.

But would you rather spend the time learning to do it properly or pay someone who knows what
they are doing so you can concentrate on what you know how to do best?

#marketing is a skill that a lot of people claim to have but few people actually master. Most of marketing is actually planning. I find more actual marketers are project managing campaigns than they are
rather than posting things to social media.

#marketing is not selling, but it does touch on some of the same skills. A good marketer will show your product or service in a way that gets people interested, making the job of your sales team that much easier.

Any can make a sale.
Read 12 tweets
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Ian Barnard
@mixesintheattic
I'm going to commit #DigitalMarketing heresy and suggest that branded search is a complete waste of money. At the root of branded search is an idea that Google and every digital ad agency don't want you to understand... #Marketing THREAD:
Picture this: a woman walks into the beauty section of a large department store. She goes up to the counter, and asks if they have the newest Chanel perfume.

The employee reaches under the counter, pulls up an ad for Chanel’s newest perfume and says “You mean, this perfume?”
“Yep,” the customer replies, “that one.”

The employee shows the customer the perfume, and 5 minutes later the sale is complete.

Would you say that the ad shown to the customer before buying the perfume was responsible for her purchase?
Read 15 tweets
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JoAnna Haugen
@joanna_haugen
I vetted a press release yesterday titled "Instagrammable Spots You Won’t Want to Miss in XYZ." This is problematic on so many levels. I wanted to throw my hands up in despair, cry, run away, throttle my inbox. Instead, let's break things down here. /1
There's been a lot of talk lately about whether Instragram is ruining the travel experience. In fact, 48% of Instagram’s 1 billion users say they rely on the social media platform to help find new destinations to travel to. /2
Instagram is an easy way to get eyes on a destination. We are bombarded with information that says Instagram - and Instagram influencers - should be part of your #marketing strategy. /3
Read 24 tweets
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marudust
@wasserpest
alright alright

let me explain why people like kirby are scammers and why you shouldn't follow them, or pay any attention to them at all:
this is going to be a rather long thread so mute it if you are not interested.
the "real" bubble started early 2017, altcoins went x100 in february-april and bitcoin was preparing for the 20.000$ run

when did kirby join? june 2017. he already missed most of the altcoins and created his account just in time for the btc bullrun
Read 24 tweets
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THE THREAD
@TheThreadTweets
ADVENT - A Christmas Ghost Story from Dec 1 to Dec 24

Dec 1

WTF?
Where’s the chocolate? Just a picture of a dumb bird!
What kind of advent calendar hasn’t got chocolate in it?
Can’t believe I’m stuck here all Xmas in the middle of nowhere while you get to go to Darren’s party!
Sophie slept
In spite of the house
In spite of herself
In spite of the spitting, chattering rain against the thin black ugly window pane
It was strangely soothing
Strangely calming . . .

Until a sharp
Sudden
Angry
CRACK
Smacked her furiously awake!
Dec 2

Hey how you?
Sooooooo tired! Thought I heard a noise last night but no one else heard it so I guess I must’ve dreamed it. Then I couldn’t get back to sleep. This creepy old house is doing my head in!
Btw another lame pic on this stupid calendar today.
Looks like you LOL
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