If you then give those experts and that idiot an equal platform and equal time, that creates bias where consensus reigned.
The CEO of some multinational comes on and explains factually and in detail why Brexit will harm their business... The media invite some random hayseed or political hack to say the opposite, then conclude with "so there you have it."
"Opinion is divided." Yes, but only because you let it be presented as such by ignoring underlying reality. Actually there's one incorrect opinion and one factual one.
And so on!
Now the election is over, the truth is out.