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The internet increases variance. But why?

- The internet disintermediates
- Disintermediation removes middlemen
- No middlemen, no moderation
- No moderation, no limits
Centralizing institutions masked the variance. Now it's all spilling out. When anyone can interact with anyone else, we get both extreme good and extreme bad.
Some of the most valuable companies in the world are essentially opt-in filters on the internet that give you the upside while bounding the downside (malware, trolls, spam).

Google ranks pages, Apple curates the app store, Airbnb rates their hosts.
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