Thread by @TheTosinAjibade

Lessons from social media training 2014 by @subomiplumptre
1. Create content on what's trending eg #dollypartonchallenge

2. Check out tweets that are most retweeted

3. Check the number of followers each week.

4. The platform is to connect with people.

5. Learn live engagements using technology platforms.

6. Focus on where people are - Eg Tiktok, Triller, Instagram, Twitter, LinkedIn, Facebook, WhatsApp stories etc

7. Social media is about live discussions.

The 10 Cs

1. Cultural memes
2. Concept
3. Channel
4. Conversation
5. Campaigns
6. Charisma
7. Contribution
8. Consistency
9. Community
10. Context

In some of the 10 Cs listed above, below are some notes.

1. Create a campaign that will get people involved.
2. Advocacy gives you something to stand for.
3. Post information on jobs, testimonials of people.
4. Inspire- run a campaign and turn it to something phenomenal.

5. When creating a social media campaign, think about the people out there.
6. Let's task ourselves and adapt to international campaigns.
7. Social media is about reading and researching.
8. Call to action is important after every content.

9. Build a topical issue eg Jack n Jill
10. Tweet interviews
11. Having a community manager is key.
12. Hire someone / outsource some roles ⬅️(I added this one)
13. Use mobile tools - Zoom in and check out the tools listed on the board ⬇️

Case study shared in 2014 was Human of New York on how he used photography to change the lives of people. You can Google him to know more about his works. At the end, be known for something.

14. Communicate with people.
15. Community - use listening tools and engage

With your community. Use keywords.

16. Contribute to people lives.

My take home - Whatever happens is an opportunity to redefine.

If this thread helped you, retweet and share with your community.