/Thread/ Continuing its long association with #ManchesterUnited, @apollotyres recently extended ‘Official Global Tyre Partner’ status with a parallel association with the company’s Vredestein tyre brand. The move is part of a wider growth strategy for the @Vredestein brand across 
the Europe and North American markets. The Vredestein Tyres brand is visible on the pitchside advertising boards at #MUFC home games. Additionally, the company says, once circumstances permit, consumers and business partners will experience the partnership across social platforms
in-store imagery, consumer competitions to win MUFC signed merchandise and tickets to visit Old Trafford, as well as providing unique access to Manchester United Soccer Schools. The convergence of the Vredestein Tires brand with FC is not surprising, Apollo notes, since they have
many similarities. The club and brand have been leaders in the premium segment for over 100 years, and have a common European history behind them and are guided by similar values.
Apollo Tyres Ltd is an international tyre manufacturer with production units in India, Hungary and the Netherlands. The company markets its products under its two global brands – Apollo and Vredestein. Since 2013, Apollo Tyres has made a concerted push to use big-ticket football
sponsorship to aid in building a globally recognisable brand. Apollo is a leading brand in India and Vredestein is a premium brand in Europe. The company’s products are available in over 100 countries through a vast network of branded, exclusive and multi-product outlets.
The Indian tyre maker had inked a three-year regional partnership with Manchester United in 2013. Apollo Tyres in association with Manchester United and Youth Football International (YFI) also launched a scholarship programme to nurture young soccer talent in the country.
As part of 'The Apollo Go The Distance Scholarship Programme', six children would be selected out of the 192 participants. The selected children would be offered a one- year scholarship by Apollo Tyres for their training with YFI.
One of the selected participants would also get an opportunity to join one-week residential training camp with Manchester United Soccer Schools in the UK.
After completion of three years of regional association with Manchester United, which helped the company increase brand visibility across geographies (especially in India, Middle East, South East Asia and Africa) the two organisations singed a global sponsorship agreement in
2016 for the next 3 years. During the deal, the partnership saw two ‘Go the Distance’ football pitches made from recycled tyre rubber, one outside Old Trafford and another in Powai, Mumbai.
One of the activations of @apollotyres and #ManchesterUnited fans on social media
https://twitter.com/apollotyres/status/811851272286601216?s=20
In 2019, Apollo Tyres created a special Twitter account
@ApolloXSports dedicated to sports partners that actively engages fans on social media
@ApolloXSports dedicated to sports partners that actively engages fans on social media
https://twitter.com/ApolloXSports/status/1349320415554932737?s=20
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