Thread by @bmay

I’ve worked in sustainability for 23 years, talking to large companies & campaigners daily.

No one serious has questioned the scale of the problem for years on end now, but I’m still not convinced the absolute, critical urgency of it has landed. Even with some of the NGOs. 1/

We need to treat the #IPCCReport science as an explosive device that needs immediate disabling, instead of viewing it as a guide map from which we can deviate or against which we can adjust our speed. We simply can’t.
#ClimateCrisis #extinction #nature #wildlife #ClimateEmergency

Of course too many companies still put short term profit ahead of long term losses, which are inevitable if they don’t change, but someone else’s problem. But also too many turf wars between NGOs, which plays right into the wrong hands. We have to get better at this, immediately.

Governments tend to respond best when businesses & NGOs come to them with solutions, having agreed to work together. The results are often better than governments leading alone (you can see why, look around!)

There is too much chopping, changing, debating & not enough action.

There is also too much fear of real leadership, paving a new road, lest it disadvantages first movers because the pack does business as usual and isn’t penalised for it financially. This is a cancer in corporate sustainability. Yet true leaders tend to gain commercial advantage.

We need more courage, more evidence based thinking, fewer talking shops, and to do the unthinkable. In my view only that spirit will get humanity where it needs to be on time. And with that, I’m taking some time off to recharge my own batteries. See you soon. Keep going! 👋