Thread by @JimHarris

1/ Steve Jobs said #innovation is "saying no to 1000 things" before saying yes

For more than a decade, Apple has used Pablo Picasso's Bull to drive home the lesson

#CES2022 #CES #design #designthinking #tech #innovation @EvanKirstel @jblefevre60 #art
Thx @TrungTPhan for this!

2/ In Dec 1945, Picasso created "The Bull", a series of prints

With each successive one, a bull is simplified & abstracted. Picasso's goal was to find "spirit" of it

Apple employees are taught this philosophy

#CES2022 #CES #design #designthinking #tech #innovation @EvanKirstel

3/ Below is the 1st, 4th & last print

Picasso's bull progresses from:
a realistic drawing
to a deconstructed image (abstract)
to a lines outlining the bull's shape

#CES2022 #CES #design #designthinking #tech #innovation @EvanKirstel @jblefevre60 #art
Thx @TrungTPhan for this!

4/ Apple uses the evolution of its mouse as an example of Picasso's Way (e.g., the buttons were "abstracted" away)

#CES2022 #CES #design #designthinking #tech #innovation @EvanKirstel @CES @jblefevre60 #strategy
Thx @TrungTPhan for this!

5/ For new employees, Apple also teaches the lessons by contrasting its Apple TV remote with existing smart controllers (significantly fewer buttons)

#CES2022 #CES #design #designthinking #tech #innovation @EvanKirstel @CES @jblefevre60 #strategy
Thx @TrungTPhan for this!

6/ During a product team meeting, Jobs shouted "stop...this is crazy," got up & drew this 2x2 matrix laying out the product line

Desktop / Portable
Consumer / Pro

#CES2022 #CES #design #designthinking #tech #innovation @EvanKirstel @CES @jblefevre60 #strategy
Thx @TrungTPhan

7/ By saying "no" to a ton of fluff & simplifying product offerings, Apple would start its legendary resurgence

Its market cap was <$5B on Jobs' return to $3T today
#CES2022 #CES #design #designthinking #tech #innovation @EvanKirstel @CES @jblefevre60 #strategy
Thx @TrungTPhan

8/ The evolution of the iPod/iPhone followed the Picasso Way, especially with the removal of the trackpad & introduction of touchscreen

#CES2022 #CES #design #designthinking #tech #innovation @EvanKirstel @CES @jblefevre60 #strategy #iPod #iPhone
Thx @TrungTPhan for this series

9/ Think About Things Differently

#CES2022 #CES #design #designthinking #tech #innovation @EvanKirstel @CES @jblefevre60 #strategy

10/ Sources

Trung Phan's sources:

Artsy
artsy.net/article/artsy-…

NYT
nytimes.com/2014/08/11/tec…

BI
businessinsider.com/chart-that-sav…

#CES2022 #CES #design #designthinking #tech #innovation #art

Thx @TrungTPhan for this!

11/ Jony Ive talks about Steve Jobs focus

The way Jobs measured it in others was to ask “What thing that you truly care about have you said NO to?”

#CES2022 #CES #design #designthinking #tech #innovation #focus #wednesdaythought
Thx @TrungTPhan 4 this!