1/9
:: Link Building - calculating whether it's worth it ::
Top competitors estimated Keyword Traffic,
multiplied by Keyword CPC,
divided by total linking sites,
multiplied by 24.
If less than 5K, don't bother.
-
I have some issues with this...
>>>
#SEO #LinkBuilding
:: Link Building - calculating whether it's worth it ::
Top competitors estimated Keyword Traffic,
multiplied by Keyword CPC,
divided by total linking sites,
multiplied by 24.
If less than 5K, don't bother.
-
I have some issues with this...
>>>
#SEO #LinkBuilding
https://twitter.com/RossHudgens/status/1489625942444199937
2/9
A) What about the Client?
There's nothing about the clients existing (or not) backlink profile,
nor is there anything about their current ranking for that term either.
Ranking closely or having no real BLP should make a difference.
>>>
A) What about the Client?
There's nothing about the clients existing (or not) backlink profile,
nor is there anything about their current ranking for that term either.
Ranking closely or having no real BLP should make a difference.
>>>
3/9
B) It's not always about SEO!
Links can serve more than Ranking - they can help with awareness, trust/authority, lead generation and conversions.
Consider the potential audiences and possible non-SEO gains of being mentioned and linked!
>>>
B) It's not always about SEO!
Links can serve more than Ranking - they can help with awareness, trust/authority, lead generation and conversions.
Consider the potential audiences and possible non-SEO gains of being mentioned and linked!
>>>
4/9
C) Margins and Profit!
Whether it's Direct via the link,
or Indirect due to Ranking gains - money is often the primary goal.
What is that traffic worth?
10% mark-up selling kids toys is Very different to 10% from selling jewellery!
>>>
C) Margins and Profit!
Whether it's Direct via the link,
or Indirect due to Ranking gains - money is often the primary goal.
What is that traffic worth?
10% mark-up selling kids toys is Very different to 10% from selling jewellery!
>>>
5/9
D) Not all links are equal!
Chances are a % of those LDRs provide little/no value.
Why count spammy links etc.?
What would you rather have, links from:
500 untrusted LDRs
or
50 authoritative LDRs
?
>>>
D) Not all links are equal!
Chances are a % of those LDRs provide little/no value.
Why count spammy links etc.?
What would you rather have, links from:
500 untrusted LDRs
or
50 authoritative LDRs
?
>>>
6/9
E) Estimates and Unknowns?
So we are looking at a model based on:
* estimated traffic data
* using partial data (G's link DB is a tad larger :D)
* that's missing important client/business data
Does that make anyone aside from me more than a little uncomfortable?
>>>
E) Estimates and Unknowns?
So we are looking at a model based on:
* estimated traffic data
* using partial data (G's link DB is a tad larger :D)
* that's missing important client/business data
Does that make anyone aside from me more than a little uncomfortable?
>>>
7/9
Now - I can see the appeal!
Straightforward, simple math - fast answers.
And it is inflated to smooth things off and compensate for things.
But honestly - you need to consider more than "just that" when deciding whether it's worth "acquiring" a link (or ten) :D
>>>
Now - I can see the appeal!
Straightforward, simple math - fast answers.
And it is inflated to smooth things off and compensate for things.
But honestly - you need to consider more than "just that" when deciding whether it's worth "acquiring" a link (or ten) :D
>>>
8/9
Personally, I advise to view it as no different than purchasing Ad Space.
You want to know about foot traffic, likely views, what % may take action etc.
If you're attaining a link - they should be able to give you some data (avg. views, avg. clicks etc.)
>>>
Personally, I advise to view it as no different than purchasing Ad Space.
You want to know about foot traffic, likely views, what % may take action etc.
If you're attaining a link - they should be able to give you some data (avg. views, avg. clicks etc.)
>>>
9/9
That's on top of any typical "SEO Metrics" you are gauging the link by (and too many pay too much attention to some of those too!).
In short - be smarter and consider the business,
not just the SEO.
That's on top of any typical "SEO Metrics" you are gauging the link by (and too many pay too much attention to some of those too!).
In short - be smarter and consider the business,
not just the SEO.
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