Thread by @analyzify

Let’s love Google Analytics 4 together 🤗

The latest updates, cool features and some tricks

🏠 New & intuitive homepage
🔌 New integrations (Display & Video 360, Optimize, GSC)
🔮 Predictive Audiences
✨ Personalized UI
📝 Attribution model choice

Details & more👇 (1/n)

Let's start with the new homepage. The more you use Analytics, the more personalized content you get on the new homepage.

You will probably enjoy the following new sections:
- Recently viewed
- Because you view frequently
- Insights

👇 (2/n)

Here are the recently added integrations to GA4:

- Display & Video 360
- Google Optimize
- Google Search Console

And BigQuery - Google Ads have already been for a while. Make sure to take advantage of all! 👇 (3/n)

This is a hot one 🔥 As @GoogleAnalytics team explains:

"You could build an audience for ‘likely 7-day purchasers’ that includes users who are likely to make a purchase in the next 7 days."

It can be quite powerful - especially when linked and used with Google Ads. 👇 (4/n)

@googleanalytics Personalize your UI and design your own #GA4!

You do not need a packed "Menu - Dashboard" full of reports, links that you never look at.

Simply, keep the ones you want to check - you can even create a new collection and just chill there. 👇 (4/n)

@googleanalytics It is now possible to change the default Attribution Model (for all reports).
👇 (5/n)

https://twitter.com/analyzify/status/1479487946663280644

@googleanalytics That's a wrap!

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