#GoogleAnalytics 4 is filled with features that could help you identify segments of users, which could help you refine your strategies and how you use your #marketing budget. Let's learn how to do it!ππ§΅
You can create detailed audiences, like:
* Users who reached to your store from a #blogpost and watched a video but didnβt make a purchaseπ,
* Users who spent a minimum of 3 minutes on three different products pages but didnβt make a #purchase ποΈ,
* Users who purchased more than $75+ in their last session,
* Users who purchased product A and product B but only who came from #FacebookAds
What about segments? Let's check them out one by one. 1. Do you want to stop showing your app to purchasers but not permanently? You can use New Duration Option to only include users in this funnel within a specific time frame. π
With New Time-Based Sequences, you can limit a sequence with time constraints.β³
The New Exclusion Option enables you to exclude any user β for example, those who made a #refund.π₯Ί
New Event Condition Scoping Option is a brand new event condition scoping option that allows you to choose if the conditions should meet within the same #session, #event, or all sessions.
Let's talk about how Google Analytics (GA4) helps eCommerce business owners make smarter decisions.
Which reports do you need to check? The lifesaver thread is here. π
In GA4, navigate to Acquisition > All Traffic > Channels. It is the first report you should check out regularly based on the traffic to your website. Tailor your content to what your audience wants!
Now, go to Monetization > Ecommerce purchases in GA4. On this page, you can track the performance of the product, category, and brand. It will help you identify the shopping habits of your customer have. πͺ
Are you not able to properly see your Facebook Ads performances on your Google Analytics reports? Let's talk about the ideal UTM setup on #FacebookAds for #Shopify stores.
[Bonus, Best Possible UTM Template Is Included Below! π]
We see the most common mistake is Shopify merchants placing the UTM parameters in the Website URL section. This field should only include the landing page URL, and parameters should be excluded. DO NOT use UTM parameters in the URL field:
If you scroll to the "Tracking" section, there is a specific section called URL Parameters. π