👋🏻 live-tweeting from @sxsw today

First up…

🎤 @FrancesHaugen: The Facebook Whistleblower

#SXSW #SXSW22 #franceshaugen #facebook
3 Truths about Facebook's Censorship
💭 Al Censorship is ineffective
💭 Al Censorship does not scale
for a diverse world
💭 Al Censorship distracts from real solutions
that protect free speech

🎤@FrancesHaugen / @sxsw #facebook #meta #censorship #SXSW #SXSW2022 #SXSW22
In 2019
💭 12% of Facebook posters in the US
made up 80% of Speech
💭 1% of posters in some countries
made up 80% of Speech

🎤@FrancesHaugen / @sxsw #facebook #meta #censorship #SXSW  #SXSW2022  #SXSW22 #misinformation
“Once we don’t agree on shared facts, we don’t have a path back to reconciliation.”
🎤@FrancesHaugen / @sxsw

#facebook #meta #censorship #SXSW  #SXSW2022  #SXSW22 #misinformation
My mom always told me, “Be careful what you select for, because you’ll get it.” Machine learning works the same way. The AI has to have humans watching to correct.
🎤@FrancesHaugen / @sxsw

#facebook #meta #censorship #SXSW  #SXSW2022  #SXSW22
💭If you click on something about the election, suddenly it tells you about an assassination conspiracy plot. A whole cottage industry sprung up.

💭Fake news is way more compelling than real news.

🎤@FrancesHaugen / @sxsw

#facebook #meta #censorship #SXSW  #SXSW2022  #SXSW22
💭 Content Based solutions don't scale for
a linguistically diverse world.

🎤@FrancesHaugen / @sxsw

#facebook #meta #censorship #SXSW   #SXSW2022   #SXSW22
Facebook is a closed system. We can’t download results. And our experience is personalized. FB has used this to its advantage and kept the curtain closed.
— 🎤@FrancesHaugen / @sxsw

#facebook #meta #censorship #SXSW   #SXSW2022   #SXSW22  #misinformation
Meta/Facebook gives the most reach to the most extreme ideas. And they keep it that way because it makes them more money.
—🎤@FrancesHaugen / @sxsw

#facebook #meta #censorship #SXSW   #SXSW2022   #SXSW22 #misinformation
65% of people who joined neo-Nazi Facebook groups in Germany, joined them because Facebook suggested them 😱
🎤@FrancesHaugen / @sxsw

#facebook #meta #censorship #SXSW   #SXSW2022   #SXSW22
A coder created a tool helping users unfollow groups they weren’t meaning to be subscribed to, and Facebook threatened to sue him.
—🎤@FrancesHaugen / @sxsw

#facebook #meta #censorship #SXSW   #SXSW2022   #SXSW22
Groups are the gasoline that is ignited by the algorithm. —🎤@FrancesHaugen / @sxsw

#facebook #meta #censorship #SXSW   #SXSW2022   #SXSW22
The solution here is third party fact checking. But third party fact checking isn’t free. And moderators often get PTSD.
—🎤@FrancesHaugen / @sxsw

#facebook #meta #censorship #SXSW   #SXSW2022   #SXSW22
Twitter’s requirement that you click a link before you share it, lowers misinformation by 10-15% — which is the same as Facebook’s third party fact checking system and doesn’t involve censorship. —🎤@FrancesHaugen / @sxsw

#facebook #meta #censorship #SXSW    #SXSW2022  #SXSW22

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More from @RebeccaTaylorNY

Mar 14
📣Next @sxsw: Predicting the Future of Entertainment with @firesidefm

🎤Panel: Mark Cuban (@markcuban), Falon Fatemi (@falonfatemi), Craig Kilborn, Shira Lazar (@shiralazar / @WhatsTrending)

#SXSW  #SXSW2022  #SXSW22  #fireside #socialaudio ImageImage
Fireside is specifically for professional creators. It’s curated. But the audience is the co-creator.
🎤@falonfatemi

I can’t emphasise enough the importance of audience participation. The whole dynamic of content creation changes.
🎤Mark Cuban

#SXSW #fireside #socialaudio
Creators will be able to create new forms of online entertainment with our streaming capabilities, live participatory audiences.
—🎤Mark Cuban

We provide real-time feedback to creators. These analytics used to require focus groups. —🎤@falonfatemi

#SXSW #fireside #socialaudio
Read 9 tweets
Mar 14
📣Next @sxsw: Resuscitating Van Gogh & Co.

💭Story-driven immersive experiences

🎤Panel: @MarioIacampo (@ExhibitionHub); @HilaryKnight (Director of Digital, @Tate);
Charlotte Mikkelborg (@picturethis); @GaelleMourre (Fat Red Bird)

#SXSW #SXSW2022 #SXSW22 #immersiveexperiences ImageImage
🎤 @HilaryKnight (Director of Digital, @Tate): our most ambitious immersive experience to-date was in 2017-18 when we created a VR experience of Modigliani’s studio #SXSW #SXSW2022 #SXSW22 #immersiveexperiences #art
🎤Hilary Knight (Director of Digital, @Tate): we care very much about the rigor and scholarship of what we are presenting, even if it’s easily digestible. We are very interested in immersive but whatever we do has to hold up those values. #SXSW  #SXSW2022  #SXSW22 #art
Read 4 tweets
Mar 12
📆Next @sxsw: How to Inspire NextGen of Community Influence

🎤@Reddit) CMO Roxy Young (@roxyyoung) & @RGA CCO Tiff Rolfe

💭Impact of brand reactions to events, leading w/authenticity, ensuring sustained momentum beyond a moment & how to be “MVP” among your core audience #sxsw ImageImage
When @Reddit underdogs took the financial world by storm, it made headlines & altered the cultural zeitgeist. How do you harness the passion & influence of communities? You crash @SuperBowl w/ a 5-second ad.

🎤@roxyyoung called it “an authentic tribute to our community” #SXSW Image
🎤@roxyyoung: We asked “Is this a new model for how brands should think about community?’

Community = membership, belonging, influence, shared experiences

@Reddit’s takeaways:
- Culture is community at scale
- Treat your community as co-creators
- Stand w/ your community
#SXSW Image
Read 10 tweets
Mar 12
👋🏻 from #SXSW — I’ll try to share highlights / insights from some of the panels I’m attending. First up:

🎤‘Post-Brands Era: How Brands Spark Social Movements’ at @sxsw 2022

💭 Cultural relevance is the new currency —> Brands need to build & sustain long term social change. ImageImage
Key Elements of Social Movements (#metoo #BlackLivesMatter #ClimateCrisis)

—A group of people working together with a common social, political or cultural goal
—A moment becomes a movement when it accomplishes collective power
—Establishes a mass platform for action

#SXSW Image
Key Elements of POST- BRANDS:

1. NOT A COMPANY WITH A MISSION,
BUT A MISSION WITH A COMPANY

2 A COLLECTIVE IDENTITY THAT WILL
PROMOTE LONG TERM SOCIAL CHANGE

3 A MASS PLATFORM FOR ACTION
THAT WILL PROMOTE BEHAVIOURAL CHANGE

#SXSW Image
Read 6 tweets
Jun 1, 2021
Please join us at 8pm ET on @Clubhouse for an engaging conversation led by the brilliant @FrancesFrei about how we, as leaders, can cultivate & foster a shared sense of belonging.

📆 CH Link: lnkd.in/g_fDpW4
📚 Reading: lnkd.in/gRKdwnC
💭 Discussion ?s in thread
💭 Discussion Question #1:
Who gets to thrive in your organization? Do you see demographic patterns in performance or engagement? What about promotion and retention?
💭 Discussion Question #2:
How would your company benefit if every single employee felt as if they could show up authentically and contribute their full capacity?
Read 7 tweets
May 30, 2021
Please join us Tuesday on @Clubhouse for an engaging conversation led by the brilliant @FrancesFrei about how we, as leaders, can cultivate & foster a shared sense of belonging.

📚 Reading prep:
tinyurl.com/BelongingChapt…

📆 Event link (click save to cal):
clubhouse.com/event/MKDw1J6Q
Discussion questions (5) in the thread to follow...
1. Who gets to thrive in your organization? Do you see demographic patterns in performance or engagement? What about promotion and retention?
Read 7 tweets

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