🎤Hilary Knight (Director of Digital, @Tate): we care very much about the rigor and scholarship of what we are presenting, even if it’s easily digestible. We are very interested in immersive but whatever we do has to hold up those values. #SXSW#SXSW2022#SXSW22#art
🎤Hilary Knight (Director of Digital, @Tate): How can we use the technology as a tool for storytelling? Ideally the technology goes entirely away while using it. #SXSW#SXSW2022#SXSW22#art
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3 Truths about Facebook's Censorship
💭 Al Censorship is ineffective
💭 Al Censorship does not scale
for a diverse world
💭 Al Censorship distracts from real solutions
that protect free speech
💭Impact of brand reactions to events, leading w/authenticity, ensuring sustained momentum beyond a moment & how to be “MVP” among your core audience #sxsw
When @Reddit underdogs took the financial world by storm, it made headlines & altered the cultural zeitgeist. How do you harness the passion & influence of communities? You crash @SuperBowl w/ a 5-second ad.
🎤@roxyyoung called it “an authentic tribute to our community” #SXSW
🎤@roxyyoung: We asked “Is this a new model for how brands should think about community?’
Community = membership, belonging, influence, shared experiences
@Reddit’s takeaways:
- Culture is community at scale
- Treat your community as co-creators
- Stand w/ your community #SXSW
—A group of people working together with a common social, political or cultural goal
—A moment becomes a movement when it accomplishes collective power
—Establishes a mass platform for action
Please join us at 8pm ET on @Clubhouse for an engaging conversation led by the brilliant @FrancesFrei about how we, as leaders, can cultivate & foster a shared sense of belonging.
💭 Discussion Question #1:
Who gets to thrive in your organization? Do you see demographic patterns in performance or engagement? What about promotion and retention?
💭 Discussion Question #2:
How would your company benefit if every single employee felt as if they could show up authentically and contribute their full capacity?
Please join us Tuesday on @Clubhouse for an engaging conversation led by the brilliant @FrancesFrei about how we, as leaders, can cultivate & foster a shared sense of belonging.