So let's make this fun & do some inside baseball,
For example, how did the Daily Wire get so big,
Besides the quality of content, what did they do that others failed to
For example, how did the Daily Wire get so big,
Besides the quality of content, what did they do that others failed to
https://twitter.com/HappyWarriorP/status/1614814599680753664
This is common practice btw, I'm just using Daily Wire as an example, I like the outlet fine
But in our modern world of news, it's not enough to just have your outlet post articles on your website
popular.info/p/facebook-all…
But in our modern world of news, it's not enough to just have your outlet post articles on your website
popular.info/p/facebook-all…
What Daily Wire understood early on was that to make it big in news, U must make it big in social media,
U must go where the folks actually are so you must strongly emphasize & push into sites like Facebook, Reddit, Twitter, Instagram, etc
socialmediatoday.com/news/meta-rele…
U must go where the folks actually are so you must strongly emphasize & push into sites like Facebook, Reddit, Twitter, Instagram, etc
socialmediatoday.com/news/meta-rele…
So Daily Wire would create & engage with Facebook groups, they would "spam" as many conservative newsgroups & pages as they could get away with,
Operate w/ social media workers & really push the content into feeds emphasizing personalities
& it worked
npr.org/2021/07/19/101…
Operate w/ social media workers & really push the content into feeds emphasizing personalities
& it worked
npr.org/2021/07/19/101…
combination of great 30-second soundbite posts,
an emphasis on personalities like Ben Shapiro & ubiquity of the content in social media played a key role in getting the Daily Wire to explode into popularity as it did
washingtonpost.com/technology/202…
an emphasis on personalities like Ben Shapiro & ubiquity of the content in social media played a key role in getting the Daily Wire to explode into popularity as it did
washingtonpost.com/technology/202…
Remember, Daily Wire didn't exist prior to 2016,
Yet it outshines it's competitors by leaps & bounds today in popularity & page views,
& a big factor is how they did that was by leveraging social media to get their content directly to people
Yet it outshines it's competitors by leaps & bounds today in popularity & page views,
& a big factor is how they did that was by leveraging social media to get their content directly to people
Why does this matter,
Because the news industry learned that it's not enough to just do good journalism or make clickbaity stuff,
If people don't see it on their favorite social media platform, it's unlikely they never will
Because the news industry learned that it's not enough to just do good journalism or make clickbaity stuff,
If people don't see it on their favorite social media platform, it's unlikely they never will
A key job at any big outlet is the social media team,
people whose job it is to make sure that content gets to people,
A part of that job is to leverage things like Facebook groups or Reddit posts to subs,
Some use spam networks, others hire cheap posters from Bangladesh, etc
people whose job it is to make sure that content gets to people,
A part of that job is to leverage things like Facebook groups or Reddit posts to subs,
Some use spam networks, others hire cheap posters from Bangladesh, etc
it varies from company to company & what strategy their team wants to use,
But it means that places like Reddit or Facebook,
ARE EXTREMELY IMPORTANT to getting the work that writers put in front of eyeballs
But it means that places like Reddit or Facebook,
ARE EXTREMELY IMPORTANT to getting the work that writers put in front of eyeballs
A big part of the world of news relies on social media platforms,
past "virality" which U could define as posts that generate traffic by themselves
(which often are created at great expense by the social media team anyways)
its why censorship on social media matters so much
past "virality" which U could define as posts that generate traffic by themselves
(which often are created at great expense by the social media team anyways)
its why censorship on social media matters so much
so when Prager U sues Facebook,
this is a big part of the reason why,
it isn't just that it stifles views on videos, but it prevents a lot of content they've created from going BIG
businessinsider.com/youtube-google…
this is a big part of the reason why,
it isn't just that it stifles views on videos, but it prevents a lot of content they've created from going BIG
businessinsider.com/youtube-google…
A long-time theory of mine is that a reason the mainstream media fought so hard to stop @elonmusk from purchasing Twitter
companies understood the viral-news machinery would no longer be stacked in their favor
& they'd have to compete w/ the rest of us
nytimes.com/2022/12/04/bus…
companies understood the viral-news machinery would no longer be stacked in their favor
& they'd have to compete w/ the rest of us
nytimes.com/2022/12/04/bus…
a world exists under the one audience knows where talented professionals work to make the media U read & consume more popular than it would be otherwise
difference between good & great traffic
& why @elonmusk buying Twitter was such a big deal for news
theobjectivestandard.com/2022/12/what-t…
difference between good & great traffic
& why @elonmusk buying Twitter was such a big deal for news
theobjectivestandard.com/2022/12/what-t…
So when U hear a journo or news media professional complain about Reddit censorship or Facebook bans,
isn't just a free-speech issue (which it is) but it's also how it stifles legitimate news from getting to the people it can most help
isn't just a free-speech issue (which it is) but it's also how it stifles legitimate news from getting to the people it can most help
https://twitter.com/HappyWarriorP/status/1614814599680753664?s=20&t=XEzho9WGoyACSYFVLqUKBQ#news #freespeech
To some degree, this applies to all content creators, but I'm not as familiar with the world of YouTube or Instagram as I am newsmedia,
But yeah, often the difference between success or failure for a media project can be based on if it was allowed on social media, or not
But yeah, often the difference between success or failure for a media project can be based on if it was allowed on social media, or not
And it's probably true,
it you want to make it in whatever media field you work in, you learn how to leverage & take advantage of social media
it you want to make it in whatever media field you work in, you learn how to leverage & take advantage of social media
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