Thread by @ProcessNine

#Chapter5
Insurance Policies in Native Language: Is it a must have for customer delight?
By: @rk_process9

In #India, #insurance penetration is very low. When an uninsured family member requires hospitalization, it can deplete a middle-class family’s entire savings.
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Having a #healthinsurance policy comes as a boon in such times. Unfortunately, many individuals struggle to comprehend the benefits of these policies due to the complex #language and unclear #claim procedures.
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This lack of understanding can be attributed to both the inadequate #communication of #insurance companies and the public’s difficulty in deciphering the complicated terms used in documentation.
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For #insurance companies to build #trust and #secure premiums, they must provide all information to their prospects in easy-to-understand #language.
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Though most policies are often sold through an #insuranceagent they may not understand the complex policy language themselves, after all, they are not #English language champions either.
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To improve understanding, @irdaindia has been pushing #insurance companies to provide all information and policy documents in #locallanguages. By doing so, companies will benefit their #customers, agents and ultimately themselves.
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Process9's #Mox solutions makes all this extremely easy, effortless, efficient, and cost effective. Our #multilingual intervention can significantly increase the reach, and ROI of #insurance companies by making them multilingual at all their customer touch points.
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