Liberally woke Profile picture
May 2 22 tweets 16 min read Twitter logo Read on Twitter
#IPL is spreading hate amongst the citizens and minting money.

This is not a new analysis and it's known for most people but after watching yesterday's incident between #RCBvLSG this is the right time for all the cricket fans not to fall into this trap. 1/n
IPL has always been everything about #MONEY and #entertainment. The teams were based on most popular cities in #India so that each team will have larger fan following and representation, just like #football leagues. 2/n
The people behind #IPL were/are biggest #businessmen, #Celebrities from various fields and #politicians. It gathered enough attention when it got started as new league in 2008. Just because IPL has celebs backing doesn't mean it's gonna be a superhit league in the long run. 3/n
What it needed was constant support and devotion from each team's #fanbase. How are you gonna achieve that? Simple. Age old "divide and rule" formula. So, they hyped up team #rivalries with underlying political, regional, or cultural differences; at least for certain teams. 4/n
Example - #rcb vs #csk where #kannada vs #tamil and #kaveri issue had been a talking point for decades. The #media and #ads hyped up their match as the biggest rivalry in IPL. The fans started abusing and hating each other even more. At a certain point of time,
5/n
Both #ViratKohli and #Dhoni were at their peak and represented each team. Their fans and media started rivalry between them. Similarly, #RCBvMI(#ViratKohli vs #RohitSharma), #CSKvMI (#MSD vs #Rohit), #RCBvsKKR (#Virat vs #Gambhir), etc. were started as biggest rivalries. 6/n
Since #Gambhir is a coach of #lsg now, based on the underlying rifts between the players, #RCBVSLSG is portrayed as the biggest rivalry and #elclassico of ipl. Their respective fans abuse and fight each other defending their idols on #socialmedia. 7/n
How is their drama helping IPL? It's all in the #viewership and #engagement. It generates crores of rupees just by broadcasting the event. Social media engagement, ads, sponsors, etc. are gonna generate even. The fans are the products and #Hate is what fuels up the revenue. 8/n
There's a reason why you see more IPL ads for these rival matches. These will be held on weekends because more people will watch and more revenue will be generated. It's business and it's all good. But at the cost of hatred among fans? NO. 9/n
Many argue that the whole IPL is scripted but that's another debate. But there's one thing common among all the rivalries. #ViratKohli. But why? He is aggressive, animated on the field, sledges players, etc. but is that enough drama for the #IPL? NO. 10/n
The main reason why he is present in all hyped up rivalries is his fan following. #Virat has the biggest social media presence in the country. Of course there will be #toxic fans for every celeb. But with more number of fans, toxic fans also increase. 11/n
On social media, they start abusing the opponent who engages in an argument with their idol. And some toxic troll pages hype up this issue and spread it to even more masses to the peak. And a small stare on the ground gets hyped up as the biggest ever rivalry. 12/n
#ViratKohli is being used as a pawn by the corporates, toxic troll pages and many other people to keep their issues relevant and make crores of money. There's a thin line between being a hardcore fan and toxic fan. Beware and don't fall into the trap of these rivalries. 13/n
Yesterday's #ViratvsGambhir incident is a fine example of how things can get manipulated and end up like this. After #rcb lost to #lsg in the first match, lsg team celebrated wildly as it was a nailbiter finish. It wasn't wrong as it is a sport and even #virat celebrates 14/n
After the handshake when #Gambhir was facing the crowd, some fans from a certain stand were shouting the name of #virat and #RCB. Again, happens in such gatherings. So, Gambhir 🤫 that specific group and everything was fine on that day. 15/n
But many toxic troll pages used that 🤫 pic and manipulated it as if he was chucking attitude at the home crowd #rcb fans. Knowing the previous rift between VK and GG, RCB and VK fans started posting the same pic everywhere on #socialmedia and seeked revenge on the 2nd match 16/n
It was hyped up everywhere as redemption day and payback game for #rcb and the boys were playing with vengeance. If they had responded just for 🤫 then everything would have sorted out as it's all in the game. But things got out of hand when VK sledged each and every player, 17/n
Abused them when they got out, wild celebrations, etc. This triggered the opponents and fight broke out after the match. Their fans are still celebrating the fight and are glorifying this behaviour. Not sure if VK or GG should be held accountable for this. 18/n
But the toxic troll pages and fans, and media hyped up this issue and created rift in the society. This simple issue is taking weird turns like North vs South India, #bjp vs #Congress, #Hindu vs #Muslim, etc. On social media, some toxic fans are giving r*pe threats to kids 19/n
Abusing the players and their families in the comment section of players. Lakhs of people watched this incident on tv and online. Broadcasters, IPL committe, and pages made enough money but at what cost? Spread hate and created rifts in the society. 20/n
This is not good for #cricket and #society. Fellow Indians are hating and abusing each other, giving threats to families. I'm sure #IPL will hype up #LSGvsRCB matches in the future and schedule them on weekends and earn more money. But this is not in the right spirit. 21/21

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