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Tyler Hogge. 🎯 @thogge
, 3 tweets, 1 min read Read on Twitter
you know what most people don't realize with outbound?

-the goal of the email is to get a 10-min call
-the goal of the call is to get a 20-min mtg
-the goal of the mtg is to get the "sale"

ONE ask per step.

Ask gets bigger each step.

Reel them in.
too many try to put it all in the first email. wrong. email ignored.

instead:

"Here's 3 <VERY TAILORED> reasons why you should listen to me.

Can we speak for 10 minutes max on the phone?"

(and... ^ double space between reasons + ask is key :)
btw-- This is basically Cialdini's "Consistency" -- but in everyday life.
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