-the goal of the email is to get a 10-min call
-the goal of the call is to get a 20-min mtg
-the goal of the mtg is to get the "sale"
ONE ask per step.
Ask gets bigger each step.
Reel them in.
instead:
"Here's 3 <VERY TAILORED> reasons why you should listen to me.
Can we speak for 10 minutes max on the phone?"
(and... ^ double space between reasons + ask is key :)