Discover and read the best of Twitter Threads about #LocalSEO

Most recents (20)

The call data in your GBP Performance section is wrong.

Google only records calls when people tap the call button on mobile. Desktop calls aren't captured.

Solve this problem by using a call tracking number on your GBP.

Here's what you need to know ๐Ÿงต

#localseo #seo Image
A call tracking number is a unique phone number that you can use on your GBP (or on any marketing campaigns).

It lets you see various metrics:
๐Ÿ”ธ source (GBP, Ads, website, etc.)
๐Ÿ”ธ caller's location
๐Ÿ”ธ time of the call
๐Ÿ”ธ duration of the call
Depending on your industry, calls may be the primary form of lead generation for your business.

As Google is trying to keep users on search result pages, tracking calls from your GBP is super valuable.

There's plenty of call-tracking software. We use @CallRail at @whitespark.
Read 8 tweets
Everyone knows that title tags are important for SEO, but I still see so many people doing them wrong.

Here are my tips for crafting the perfect title tag for local SEO ๐Ÿงต

One of them is particularly controversial ๐Ÿง

#localseo #seo
Just in case you're not sure, title tags are the blue, clickable links that appear in the search results.

They are not the same as your headings. They are defined in the HTML source code of your website.

Most website platforms allow you to edit them for SEO. Image
If you put your mouse over your browser's tab, the title tag will show up.

It breaks my heart when I see a title tag that just says "Home" because for small businesses, the home page is the most important page to optimize. Image
Read 13 tweets
Google doesn't let you add or change the social media links on your Google Business Profile, but there are some sneaky ways to make it happen.

Here's how to do it ๐Ÿงต

#localseo #seo Image
1. Add your socials to your website ๐ŸŒ

The number one place that Google looks to make these connections is your website, so place the links in either the header or the footer.

๐Ÿ”ฅTip: If you're linking with icons, add descriptive text to the alt attribute of the image โฌ‡๏ธ Image
2. Add same-as schema markup to your GBP landing page.

Use a schema markup generator to create local business schema, and add a same-as link for each of your social media profiles.

I love @maxxeight's schema generator:
Read 8 tweets
Here's an incredibly powerful local SEO strategy that can get you local rankings around your entire city for your most valuable keyword ๐Ÿ’ฅ

It's a major competitive advantage because hardly anyone is doing this.

I'll break it down for you ๐Ÿงต

#localseo #seo Image
I found a business that was ranking very well for "Invisalign" in a wide radius (see map in previous tweet), even though their Google Business Profile was hot garbage.

๐Ÿ”ธ No reviews
๐Ÿ”ธ Wrong primary category
๐Ÿ”ธ No additional categories
๐Ÿ”ธ No services
๐Ÿ”ธ No keywords in biz name
So what's the deal? How are they ranking so well?

The deal, folks, is their website.

Almost every page, title, header, and paragraph had to do with their primary target keyword: INVISALIGN Image
Read 27 tweets
Many people think that citations are not important for local SEO anymore. They're wrong.

Here's how citations can increase your online visibility and bring you more business ๐Ÿงต

#localseo #seo Image
It's hard to measure the value of citations because:

๐Ÿ”ธCitations take anywhere from 1 week to 1 year to get reviewed & go live
๐Ÿ”ธGoogle can take 6-12 months to identify & index citations
๐Ÿ”ธOther SEO work is done during this time, so it's hard to tell which gains come from where.
This is where some interesting research from @getuberall comes in.

They studied 6000 listings:

๐Ÿ”ธ3000 of them were only listed on the base directories (Google, Apple Maps, Facebook and Bing)
๐Ÿ”ธthe other 3000 were listed on an extended network of directories (up to 40 sites)
Read 11 tweets
"Quantity of Reviews on Industry-Specific Sites" is a powerful but often overlooked factor from the 2023 Local Search Ranking Factors.

Here's why it deserves your attention and how to action it ๐Ÿงต

#localseo #seo Image
Industry-specific sites often rank well for your primary keywords, so being prominent on them and having good reviews on them can drive direct leads.

@w2scott famously called this "Barnacle SEO".
When your business is listed on page 1 of these sites' results, you now have a mention and a link from another site that's ranking on page 1 of Google for your primary keywords.
Read 8 tweets
People stuff keywords in all the wrong places ๐Ÿคฆ

Here are 6 places where adding keywords can help your local rankings...

... and 5 places where it will not ๐Ÿงต

h/t @keyserholiday for this glorious example

#localseo #seo Image
โœ… Keywords in the following sections DO impact rankings:

1. GBP Business Name โ„ข๏ธ

Though it's against the rules to use anything other than your official business name, Google rarely suspends businesses that do ๐Ÿ™„

This is the most powerful GBP section you can add keywords to. Image
To be safe from suspension, change your business name officially in the following places as well:

๐Ÿ”ธ Government sources (register a "Doing Business As" name)
๐Ÿ”ธ In your logo
๐Ÿ”ธ On your website
๐Ÿ”ธ In your signage
๐Ÿ”ธ In all your citations (@whitespark can help you with this)
Read 14 tweets
I tested adding predefined services to my Google Business Profile, and WOW!

You will not believe these ranking results!

This is a 1 minute SEO tweak.

Here's what I did and what you can do too... ๐Ÿงต

#localseo #seo
๐Ÿงช I made sure this SEO test was CLEAN.

๐Ÿ”ธ Website not updated in past 6 years, had a 1-sentence homepage, and had no other pages
๐Ÿ”ธ No new reviews in 6 years
๐Ÿ”ธ No new links
๐Ÿ”ธ No updates to GBP

Thus, the ONLY variable in my test were the predefined services.
First, I established the business's baseline rankings by creating a new campaign in the @whitespark Local Rank Tracker to specifically track the keywords from the predefined services.

As you can see, with 5 days of tracking, the business had hardly any rankings for these terms.
Read 11 tweets
The Q&A section of your Google Business Profile is more powerful than you realize.

Here's how to turn your Q&A section into a high-value, conversion-driving powerhouse. ๐Ÿงต

#localseo #seo
Sadly, the Q&A section gets neglected by most businesses, but itโ€™s a huge opportunity to drive leads and conversions.

You don't want it to look like the top example. You want it to look like the bottom.
1. Don't just wait for your customers to ask questions! The best way to get the most valuable questions on your profile is to seed the Q&A section yourself.

Before, you had to log in and ask/answer on the Profile itself, like this:
Read 14 tweets
๐Ÿšจ Big news in local SEO: the Services section of your Google Business Profile now impacts your rankings ๐Ÿคฏ

New research from @SterlingSkyInc shows that selecting Google's predefined services can improve rankings.

Here's how to make the most of GBP Services ๐Ÿงต

#localseo #seo Image
Until now, services have NOT been a ranking factor โŒ

In fact, they were the #4 local SEO myth in the 2021 Local Search Ranking Factors survey.

But, Services were still valuable because they drove more conversions and they triggered eye-catching justifications ๐Ÿ‘€ Image
However, Sterling Sky's findings reveal a new local SEO tactic for improving rankings.

In this example, prior to adding "NJ DUI Attorney" to their GBP services, this business only ranked in their immediate area.

But after, they started ranking quite well in a wider radius. Image
Read 11 tweets
โ“ Is Google not approving your images even though they follow the guidelines?

Here are 6 reasons why Google might reject your photos and how to fix the problem. ๐Ÿงต

These tips are from @mblumenthal's helpful comments in the Google Business Profile help forum.

#localseo #seo Image
1. Google has a bug where photos show as rejected, but if you wait 24-48 hours, they actually publish. ๐Ÿคฆ๐Ÿปโ€โ™‚๏ธ

So, as @mblumenthal likes to say, โ€œdrink 4 beers and come back on Monday.โ€ Itโ€™s likely that the issue will fix itself.
2. If your Profile is less than 2 weeks old or was recently reinstated, you can't publish images. ๐Ÿ‘ถ

This is because new GBPs are โ€œsandboxedโ€ for 2 weeks until they have built up some trust.

Wait at least 14 days after you have been verified/reinstated before you upload images.
Read 9 tweets
Most businesses are doing Google Posts WRONG โŒ

They treat their Google Business Profile like a social media profile, but it is NOT social media.

Here's how to write Google Posts that drive clicks, conversions, and SALES ๐Ÿงต

#seo #localseo
Google Posts are different from social media.

People on social media want to be entertained, learn new things, or see what's happening with their friends. They generally are NOT looking to buy things.

In contrast, people visiting your GBP are actively looking to BUY.
Google Posts should not be about entertaining or educating the reader, or about what happened at your holiday party.

Instead, they should be about your services, products, and specials/offers.

Here are 6 Google Post DON'Ts, followed by 6 DOs ๐Ÿ‘‡
Read 17 tweets
GBP Justifications. What are they? Why are they important? How do you get them?

The incredible @clairecarlile spoke about Justifications at the @whitespark 2021 Local Search Summit, where she shared a ton of useful knowledge. Here's what you need to know ๐Ÿงต

#localseo #seo Image
What is a Justification?

A local Justification is an extra snippet of text that Google displays on Google Business Profiles in the Local Pack, Local Finder and Google Maps.

It signals to the searcher that a feature of the business SPECIFICALLY matches their search.
Why should you care?

Justifications help businesses:
โœ… stand out
โœ… get clicks
โœ… get CONVERSIONS ๐Ÿ”ฅ

In her 2021 article for @Moz, @Miriam_Ellis_ wrote that 57% of results in Local Packs have Justifications.

Here are the main types of Justifications and how to get them. Image
Read 12 tweets
Add videos to your Google Business Profile, and you will capture searchersโ€™ attention, increase engagement on your Profile, and drive more business. ๐Ÿš€

They now play automatically when scrolling the Maps app!

Here are 7 ideas for your next GBP video ๐Ÿงต

#seo #localseo
1. Why choose your company?

Get on camera! Showing the face(s) behind your company is a powerful tactic to help prospective customers connect with your businesses and choose it over another.
2. Services

Show your team in action performing the services that your prospects are looking for. When they see you doing the exact thing theyโ€™re looking for, it can help drive additional conversions from your Google Business Profile.
Read 9 tweets
Businesses with photos on their GBP get 42% more requests for directions than those without. Photos = conversions.

Additionally, Googleโ€™s AI can analyze photos and use this information to influence rankings.

Here are 7 essential photos every profile needs ๐Ÿงต

#seo #localseo Image
1. Brand identity images

People like familiar brands. Even if your brand is not yet recognizable, your GBP is the perfect place to start building that brand identity.

Make your business stand out by using a strong logo badge and cover image (don't you DARE use stock photos). Image
2. Exterior shots

Include some pictures of your storefront, signage, parking and any important views or angles that might be useful to your potential customers. Image
Read 9 tweets
Get Your Business Noticed Online with These Local SEO Tips
Are you struggling to get your business noticed online? Local SEO can help! Here are a few tips to get started:
1. Claim your Google My Business listing. This helps your business show up in local search results and on Google Maps.

#seo #localseo
Read 8 tweets
Let's give a warm welcome to our first community speaker, @plotboilers! ๐Ÿ‘

Emily's here for her first time speaking at #MozCon. Listen up to learn how to get your #LocalSEO recipe right with content and schema. ๐Ÿฒ
Read 20 tweets
๐Ÿ˜ฑ 6 SEO facts to blow your mind away.

These SEO stats are Scary & Amazing.

๐Ÿงต
โœ…70-80% searchers completely ignore paid ads.

First few โ€˜adโ€™ results are ignored by most users. Hence, it proves that a master-ful #SEO strategy can out perform PPC campaigns.
โœ…75% of the people never surpass the first page.

Most users find their answers on the first page of Google.
๐Ÿ”นAnd that too within the first few results.

๐Ÿ”นWhat does it tell? If your site is not on the first page, you are already losing 75% of potential visitors.
Read 8 tweets
Petit Thread #GoogleMyBusiness #GMB #SEO pour les intimes vu qu'on a fait une conf avec @TurcanMichael sur le sujet fin d'annรฉe pour @initiative_mm ร  la @Citedesmetiers

รงa s'appelle Google Profile Business maintenant. #GPB

cc @francenumfr @PPC
@LaBrigadeDuWeb @mydigitalweek Image
Je met un peu en contexte, je suis "Photographe certifiรฉ Google Street View" (j'ai le matos pour faire les photos 360ยฐ et video 360 pour le #metavers), ce qui me donne รฉgalement un statut de "Google Local Guide"

#GMB #GPB #seolocal ImageImage
Ne vous laissez pas impressionner par les chiffres, google m'a donnรฉ 0โ‚ฌ, jaurais prefรฉrรฉ youtubeur.

Prenez en compte que l'un des derniers update #google concerne le #seolocal

y'a 1 million de vues c'est des vues de l'entrรฉe de disneyland ;-)

Mais objectif business... ImageImage
Read 26 tweets
๐Ÿ—’๏ธ๐’๐„๐Ž + Website Audit Templates๐Ÿ—’๏ธ

Spending Too long managing & performing SEO audits.

Try using these ๐†๐จ๐จ๐ ๐ฅ๐ž ๐’๐ก๐ž๐ž๐ญ๐ฌ website audit templates to help...

I will Share For you ๐Ÿ‘‡

"15+๐†๐จ๐จ๐ ๐ฅ๐ž ๐’๐ก๐ž๐ž๐ญ๐ฌ ๐€๐ฎ๐๐ข๐ญ๐ฌ ๐“๐ž๐ฆ๐ฉ๐ฅ๐š๐ญ๐ž๐ฌ"

//A Big Thread // ๐Ÿงต
1 : ๐“๐ž๐œ๐ก๐ง๐ข๐œ๐š๐ฅ ๐’๐„๐Ž ๐€๐ฎ๐๐ข๐ญ ๐‚๐ก๐ž๐œ๐ค๐ฅ๐ข๐ฌ๐ญ

This technical audit checklist makes SEO work faster, more effective, and more impactful.

๐†๐ซ๐š๐› ๐“๐ก๐ž ๐’๐ก๐ž๐ž๐ญ:
bit.ly/3rO8DRe
2: ๐‹๐จ๐œ๐š๐ฅ ๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐‚๐จ๐ฆ๐ฉ๐ž๐ญ๐ข๐ญ๐ข๐ฏ๐ž ๐€๐ฎ๐๐ข๐ญ

If you are #LocalSEO then check it ๐Ÿ‘‡

This Local SEO analysis spreadsheet look at the strengths and weaknesses of multiple businesses.

๐†๐ซ๐š๐› ๐“๐ก๐ž ๐’๐ก๐ž๐ž๐ญ:
bit.ly/3IINOh2

Resource : @Moz
Read 16 tweets

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