Discover and read the best of Twitter Threads about #LocalSEO
Most recents (20)
The call data in your GBP Performance section is wrong.
Google only records calls when people tap the call button on mobile. Desktop calls aren't captured.
Solve this problem by using a call tracking number on your GBP.
Here's what you need to know ๐งต
#localseo #seo
Google only records calls when people tap the call button on mobile. Desktop calls aren't captured.
Solve this problem by using a call tracking number on your GBP.
Here's what you need to know ๐งต
#localseo #seo
A call tracking number is a unique phone number that you can use on your GBP (or on any marketing campaigns).
It lets you see various metrics:
๐ธ source (GBP, Ads, website, etc.)
๐ธ caller's location
๐ธ time of the call
๐ธ duration of the call
It lets you see various metrics:
๐ธ source (GBP, Ads, website, etc.)
๐ธ caller's location
๐ธ time of the call
๐ธ duration of the call
Depending on your industry, calls may be the primary form of lead generation for your business.
As Google is trying to keep users on search result pages, tracking calls from your GBP is super valuable.
There's plenty of call-tracking software. We use @CallRail at @whitespark.
As Google is trying to keep users on search result pages, tracking calls from your GBP is super valuable.
There's plenty of call-tracking software. We use @CallRail at @whitespark.
Everyone knows that title tags are important for SEO, but I still see so many people doing them wrong.
Here are my tips for crafting the perfect title tag for local SEO ๐งต
One of them is particularly controversial ๐ง
#localseo #seo
Here are my tips for crafting the perfect title tag for local SEO ๐งต
One of them is particularly controversial ๐ง
#localseo #seo
Just in case you're not sure, title tags are the blue, clickable links that appear in the search results.
They are not the same as your headings. They are defined in the HTML source code of your website.
Most website platforms allow you to edit them for SEO.
They are not the same as your headings. They are defined in the HTML source code of your website.
Most website platforms allow you to edit them for SEO.
If you put your mouse over your browser's tab, the title tag will show up.
It breaks my heart when I see a title tag that just says "Home" because for small businesses, the home page is the most important page to optimize.
It breaks my heart when I see a title tag that just says "Home" because for small businesses, the home page is the most important page to optimize.
Google doesn't let you add or change the social media links on your Google Business Profile, but there are some sneaky ways to make it happen.
Here's how to do it ๐งต
#localseo #seo
Here's how to do it ๐งต
#localseo #seo
1. Add your socials to your website ๐
The number one place that Google looks to make these connections is your website, so place the links in either the header or the footer.
๐ฅTip: If you're linking with icons, add descriptive text to the alt attribute of the image โฌ๏ธ
The number one place that Google looks to make these connections is your website, so place the links in either the header or the footer.
๐ฅTip: If you're linking with icons, add descriptive text to the alt attribute of the image โฌ๏ธ
2. Add same-as schema markup to your GBP landing page.
Use a schema markup generator to create local business schema, and add a same-as link for each of your social media profiles.
I love @maxxeight's schema generator:
Use a schema markup generator to create local business schema, and add a same-as link for each of your social media profiles.
I love @maxxeight's schema generator:
Here's an incredibly powerful local SEO strategy that can get you local rankings around your entire city for your most valuable keyword ๐ฅ
It's a major competitive advantage because hardly anyone is doing this.
I'll break it down for you ๐งต
#localseo #seo
It's a major competitive advantage because hardly anyone is doing this.
I'll break it down for you ๐งต
#localseo #seo
I found a business that was ranking very well for "Invisalign" in a wide radius (see map in previous tweet), even though their Google Business Profile was hot garbage.
๐ธ No reviews
๐ธ Wrong primary category
๐ธ No additional categories
๐ธ No services
๐ธ No keywords in biz name
๐ธ No reviews
๐ธ Wrong primary category
๐ธ No additional categories
๐ธ No services
๐ธ No keywords in biz name
So what's the deal? How are they ranking so well?
The deal, folks, is their website.
Almost every page, title, header, and paragraph had to do with their primary target keyword: INVISALIGN
The deal, folks, is their website.
Almost every page, title, header, and paragraph had to do with their primary target keyword: INVISALIGN
Many people think that citations are not important for local SEO anymore. They're wrong.
Here's how citations can increase your online visibility and bring you more business ๐งต
#localseo #seo
Here's how citations can increase your online visibility and bring you more business ๐งต
#localseo #seo
It's hard to measure the value of citations because:
๐ธCitations take anywhere from 1 week to 1 year to get reviewed & go live
๐ธGoogle can take 6-12 months to identify & index citations
๐ธOther SEO work is done during this time, so it's hard to tell which gains come from where.
๐ธCitations take anywhere from 1 week to 1 year to get reviewed & go live
๐ธGoogle can take 6-12 months to identify & index citations
๐ธOther SEO work is done during this time, so it's hard to tell which gains come from where.
This is where some interesting research from @getuberall comes in.
They studied 6000 listings:
๐ธ3000 of them were only listed on the base directories (Google, Apple Maps, Facebook and Bing)
๐ธthe other 3000 were listed on an extended network of directories (up to 40 sites)
They studied 6000 listings:
๐ธ3000 of them were only listed on the base directories (Google, Apple Maps, Facebook and Bing)
๐ธthe other 3000 were listed on an extended network of directories (up to 40 sites)
"Quantity of Reviews on Industry-Specific Sites" is a powerful but often overlooked factor from the 2023 Local Search Ranking Factors.
Here's why it deserves your attention and how to action it ๐งต
#localseo #seo
Here's why it deserves your attention and how to action it ๐งต
#localseo #seo
Industry-specific sites often rank well for your primary keywords, so being prominent on them and having good reviews on them can drive direct leads.
@w2scott famously called this "Barnacle SEO".
@w2scott famously called this "Barnacle SEO".
When your business is listed on page 1 of these sites' results, you now have a mention and a link from another site that's ranking on page 1 of Google for your primary keywords.
People stuff keywords in all the wrong places ๐คฆ
Here are 6 places where adding keywords can help your local rankings...
... and 5 places where it will not ๐งต
h/t @keyserholiday for this glorious example
#localseo #seo
Here are 6 places where adding keywords can help your local rankings...
... and 5 places where it will not ๐งต
h/t @keyserholiday for this glorious example
#localseo #seo
โ
Keywords in the following sections DO impact rankings:
1. GBP Business Name โข๏ธ
Though it's against the rules to use anything other than your official business name, Google rarely suspends businesses that do ๐
This is the most powerful GBP section you can add keywords to.
1. GBP Business Name โข๏ธ
Though it's against the rules to use anything other than your official business name, Google rarely suspends businesses that do ๐
This is the most powerful GBP section you can add keywords to.
To be safe from suspension, change your business name officially in the following places as well:
๐ธ Government sources (register a "Doing Business As" name)
๐ธ In your logo
๐ธ On your website
๐ธ In your signage
๐ธ In all your citations (@whitespark can help you with this)
๐ธ Government sources (register a "Doing Business As" name)
๐ธ In your logo
๐ธ On your website
๐ธ In your signage
๐ธ In all your citations (@whitespark can help you with this)
I tested adding predefined services to my Google Business Profile, and WOW!
You will not believe these ranking results!
This is a 1 minute SEO tweak.
Here's what I did and what you can do too... ๐งต
#localseo #seo
You will not believe these ranking results!
This is a 1 minute SEO tweak.
Here's what I did and what you can do too... ๐งต
#localseo #seo
๐งช I made sure this SEO test was CLEAN.
๐ธ Website not updated in past 6 years, had a 1-sentence homepage, and had no other pages
๐ธ No new reviews in 6 years
๐ธ No new links
๐ธ No updates to GBP
Thus, the ONLY variable in my test were the predefined services.
๐ธ Website not updated in past 6 years, had a 1-sentence homepage, and had no other pages
๐ธ No new reviews in 6 years
๐ธ No new links
๐ธ No updates to GBP
Thus, the ONLY variable in my test were the predefined services.
First, I established the business's baseline rankings by creating a new campaign in the @whitespark Local Rank Tracker to specifically track the keywords from the predefined services.
As you can see, with 5 days of tracking, the business had hardly any rankings for these terms.
As you can see, with 5 days of tracking, the business had hardly any rankings for these terms.
The Q&A section of your Google Business Profile is more powerful than you realize.
Here's how to turn your Q&A section into a high-value, conversion-driving powerhouse. ๐งต
#localseo #seo
Here's how to turn your Q&A section into a high-value, conversion-driving powerhouse. ๐งต
#localseo #seo
Sadly, the Q&A section gets neglected by most businesses, but itโs a huge opportunity to drive leads and conversions.
You don't want it to look like the top example. You want it to look like the bottom.
You don't want it to look like the top example. You want it to look like the bottom.
1. Don't just wait for your customers to ask questions! The best way to get the most valuable questions on your profile is to seed the Q&A section yourself.
Before, you had to log in and ask/answer on the Profile itself, like this:
Before, you had to log in and ask/answer on the Profile itself, like this:
๐จ Big news in local SEO: the Services section of your Google Business Profile now impacts your rankings ๐คฏ
New research from @SterlingSkyInc shows that selecting Google's predefined services can improve rankings.
Here's how to make the most of GBP Services ๐งต
#localseo #seo
New research from @SterlingSkyInc shows that selecting Google's predefined services can improve rankings.
Here's how to make the most of GBP Services ๐งต
#localseo #seo
Until now, services have NOT been a ranking factor โ
In fact, they were the #4 local SEO myth in the 2021 Local Search Ranking Factors survey.
But, Services were still valuable because they drove more conversions and they triggered eye-catching justifications ๐
In fact, they were the #4 local SEO myth in the 2021 Local Search Ranking Factors survey.
But, Services were still valuable because they drove more conversions and they triggered eye-catching justifications ๐
However, Sterling Sky's findings reveal a new local SEO tactic for improving rankings.
In this example, prior to adding "NJ DUI Attorney" to their GBP services, this business only ranked in their immediate area.
But after, they started ranking quite well in a wider radius.
In this example, prior to adding "NJ DUI Attorney" to their GBP services, this business only ranked in their immediate area.
But after, they started ranking quite well in a wider radius.
โ Is Google not approving your images even though they follow the guidelines?
Here are 6 reasons why Google might reject your photos and how to fix the problem. ๐งต
These tips are from @mblumenthal's helpful comments in the Google Business Profile help forum.
#localseo #seo
Here are 6 reasons why Google might reject your photos and how to fix the problem. ๐งต
These tips are from @mblumenthal's helpful comments in the Google Business Profile help forum.
#localseo #seo
1. Google has a bug where photos show as rejected, but if you wait 24-48 hours, they actually publish. ๐คฆ๐ปโโ๏ธ
So, as @mblumenthal likes to say, โdrink 4 beers and come back on Monday.โ Itโs likely that the issue will fix itself.
So, as @mblumenthal likes to say, โdrink 4 beers and come back on Monday.โ Itโs likely that the issue will fix itself.
2. If your Profile is less than 2 weeks old or was recently reinstated, you can't publish images. ๐ถ
This is because new GBPs are โsandboxedโ for 2 weeks until they have built up some trust.
Wait at least 14 days after you have been verified/reinstated before you upload images.
This is because new GBPs are โsandboxedโ for 2 weeks until they have built up some trust.
Wait at least 14 days after you have been verified/reinstated before you upload images.
Most businesses are doing Google Posts WRONG โ
They treat their Google Business Profile like a social media profile, but it is NOT social media.
Here's how to write Google Posts that drive clicks, conversions, and SALES ๐งต
#seo #localseo
They treat their Google Business Profile like a social media profile, but it is NOT social media.
Here's how to write Google Posts that drive clicks, conversions, and SALES ๐งต
#seo #localseo
Google Posts are different from social media.
People on social media want to be entertained, learn new things, or see what's happening with their friends. They generally are NOT looking to buy things.
In contrast, people visiting your GBP are actively looking to BUY.
People on social media want to be entertained, learn new things, or see what's happening with their friends. They generally are NOT looking to buy things.
In contrast, people visiting your GBP are actively looking to BUY.
Google Posts should not be about entertaining or educating the reader, or about what happened at your holiday party.
Instead, they should be about your services, products, and specials/offers.
Here are 6 Google Post DON'Ts, followed by 6 DOs ๐
Instead, they should be about your services, products, and specials/offers.
Here are 6 Google Post DON'Ts, followed by 6 DOs ๐
GBP Justifications. What are they? Why are they important? How do you get them?
The incredible @clairecarlile spoke about Justifications at the @whitespark 2021 Local Search Summit, where she shared a ton of useful knowledge. Here's what you need to know ๐งต
#localseo #seo
The incredible @clairecarlile spoke about Justifications at the @whitespark 2021 Local Search Summit, where she shared a ton of useful knowledge. Here's what you need to know ๐งต
#localseo #seo
What is a Justification?
A local Justification is an extra snippet of text that Google displays on Google Business Profiles in the Local Pack, Local Finder and Google Maps.
It signals to the searcher that a feature of the business SPECIFICALLY matches their search.
A local Justification is an extra snippet of text that Google displays on Google Business Profiles in the Local Pack, Local Finder and Google Maps.
It signals to the searcher that a feature of the business SPECIFICALLY matches their search.
Why should you care?
Justifications help businesses:
โ stand out
โ get clicks
โ get CONVERSIONS ๐ฅ
In her 2021 article for @Moz, @Miriam_Ellis_ wrote that 57% of results in Local Packs have Justifications.
Here are the main types of Justifications and how to get them.
Justifications help businesses:
โ stand out
โ get clicks
โ get CONVERSIONS ๐ฅ
In her 2021 article for @Moz, @Miriam_Ellis_ wrote that 57% of results in Local Packs have Justifications.
Here are the main types of Justifications and how to get them.
Add videos to your Google Business Profile, and you will capture searchersโ attention, increase engagement on your Profile, and drive more business. ๐
They now play automatically when scrolling the Maps app!
Here are 7 ideas for your next GBP video ๐งต
#seo #localseo
They now play automatically when scrolling the Maps app!
Here are 7 ideas for your next GBP video ๐งต
#seo #localseo
1. Why choose your company?
Get on camera! Showing the face(s) behind your company is a powerful tactic to help prospective customers connect with your businesses and choose it over another.
Get on camera! Showing the face(s) behind your company is a powerful tactic to help prospective customers connect with your businesses and choose it over another.
2. Services
Show your team in action performing the services that your prospects are looking for. When they see you doing the exact thing theyโre looking for, it can help drive additional conversions from your Google Business Profile.
Show your team in action performing the services that your prospects are looking for. When they see you doing the exact thing theyโre looking for, it can help drive additional conversions from your Google Business Profile.
Businesses with photos on their GBP get 42% more requests for directions than those without. Photos = conversions.
Additionally, Googleโs AI can analyze photos and use this information to influence rankings.
Here are 7 essential photos every profile needs ๐งต
#seo #localseo
Additionally, Googleโs AI can analyze photos and use this information to influence rankings.
Here are 7 essential photos every profile needs ๐งต
#seo #localseo
1. Brand identity images
People like familiar brands. Even if your brand is not yet recognizable, your GBP is the perfect place to start building that brand identity.
Make your business stand out by using a strong logo badge and cover image (don't you DARE use stock photos).
People like familiar brands. Even if your brand is not yet recognizable, your GBP is the perfect place to start building that brand identity.
Make your business stand out by using a strong logo badge and cover image (don't you DARE use stock photos).
2. Exterior shots
Include some pictures of your storefront, signage, parking and any important views or angles that might be useful to your potential customers.
Include some pictures of your storefront, signage, parking and any important views or angles that might be useful to your potential customers.
Get Your Business Noticed Online with These Local SEO Tips
Are you struggling to get your business noticed online? Local SEO can help! Here are a few tips to get started:
Let's give a warm welcome to our first community speaker, @plotboilers! ๐
Emily's here for her first time speaking at #MozCon. Listen up to learn how to get your #LocalSEO recipe right with content and schema. ๐ฒ
Emily's here for her first time speaking at #MozCon. Listen up to learn how to get your #LocalSEO recipe right with content and schema. ๐ฒ
๐ฑ 6 SEO facts to blow your mind away.
These SEO stats are Scary & Amazing.
๐งต
These SEO stats are Scary & Amazing.
๐งต
โ
70-80% searchers completely ignore paid ads.
First few โadโ results are ignored by most users. Hence, it proves that a master-ful #SEO strategy can out perform PPC campaigns.
First few โadโ results are ignored by most users. Hence, it proves that a master-ful #SEO strategy can out perform PPC campaigns.
โ
75% of the people never surpass the first page.
Most users find their answers on the first page of Google.
๐นAnd that too within the first few results.
๐นWhat does it tell? If your site is not on the first page, you are already losing 75% of potential visitors.
Most users find their answers on the first page of Google.
๐นAnd that too within the first few results.
๐นWhat does it tell? If your site is not on the first page, you are already losing 75% of potential visitors.
Petit Thread #GoogleMyBusiness #GMB #SEO pour les intimes vu qu'on a fait une conf avec @TurcanMichael sur le sujet fin d'annรฉe pour @initiative_mm ร la @Citedesmetiers
รงa s'appelle Google Profile Business maintenant. #GPB
cc @francenumfr @PPC
@LaBrigadeDuWeb @mydigitalweek
รงa s'appelle Google Profile Business maintenant. #GPB
cc @francenumfr @PPC
@LaBrigadeDuWeb @mydigitalweek
๐๏ธ๐๐๐ + Website Audit Templates๐๏ธ
Spending Too long managing & performing SEO audits.
Try using these ๐๐จ๐จ๐ ๐ฅ๐ ๐๐ก๐๐๐ญ๐ฌ website audit templates to help...
I will Share For you ๐
"15+๐๐จ๐จ๐ ๐ฅ๐ ๐๐ก๐๐๐ญ๐ฌ ๐๐ฎ๐๐ข๐ญ๐ฌ ๐๐๐ฆ๐ฉ๐ฅ๐๐ญ๐๐ฌ"
//A Big Thread // ๐งต
Spending Too long managing & performing SEO audits.
Try using these ๐๐จ๐จ๐ ๐ฅ๐ ๐๐ก๐๐๐ญ๐ฌ website audit templates to help...
I will Share For you ๐
"15+๐๐จ๐จ๐ ๐ฅ๐ ๐๐ก๐๐๐ญ๐ฌ ๐๐ฎ๐๐ข๐ญ๐ฌ ๐๐๐ฆ๐ฉ๐ฅ๐๐ญ๐๐ฌ"
//A Big Thread // ๐งต
1 : ๐๐๐๐ก๐ง๐ข๐๐๐ฅ ๐๐๐ ๐๐ฎ๐๐ข๐ญ ๐๐ก๐๐๐ค๐ฅ๐ข๐ฌ๐ญ
This technical audit checklist makes SEO work faster, more effective, and more impactful.
๐๐ซ๐๐ ๐๐ก๐ ๐๐ก๐๐๐ญ:
bit.ly/3rO8DRe
This technical audit checklist makes SEO work faster, more effective, and more impactful.
๐๐ซ๐๐ ๐๐ก๐ ๐๐ก๐๐๐ญ:
bit.ly/3rO8DRe
2: ๐๐จ๐๐๐ฅ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ ๐๐จ๐ฆ๐ฉ๐๐ญ๐ข๐ญ๐ข๐ฏ๐ ๐๐ฎ๐๐ข๐ญ
If you are #LocalSEO then check it ๐
This Local SEO analysis spreadsheet look at the strengths and weaknesses of multiple businesses.
๐๐ซ๐๐ ๐๐ก๐ ๐๐ก๐๐๐ญ:
bit.ly/3IINOh2
Resource : @Moz
If you are #LocalSEO then check it ๐
This Local SEO analysis spreadsheet look at the strengths and weaknesses of multiple businesses.
๐๐ซ๐๐ ๐๐ก๐ ๐๐ก๐๐๐ญ:
bit.ly/3IINOh2
Resource : @Moz
