Which would you prefer?
An Amex card is more valuable than a Nike card b/c it's easier to get rid of b/c more people want it
They are mandated to accept the gift card.
Thus instead of it being highly *in demand* by others, it's the exact opposite.The market is one-sided on the sell side
This is why CCs will be winner take all. There needs to be a *continuous* benefit across time to hold something, or it will not be held
There is not a stable equilibrium between two
Don't be the crazy Aunt that forces someone to hold onto a niche gift card. Just give us a damn amex gift card instead.