How founders shared their 💡 ideas and resonate with people before they even started to build a product.
Examples in this thread 👇
A demo video (4 mins)
- Beta waiting list went from 5,000 people to 75,000 people overnight
A landing page
- 120 signups in 7 weeks
- 50 of them started using the product when it launched
- 1 started paying 3 days after launch
The page wasn’t optimizing for of signups. The goal was to learn as much as It possibly by talking them.
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A blog post
- 250,000 pageviews in 1 week
- 30,000 email subscribers in 3 months
- $300,000 via Kickstarter (initial goal was $30,000)
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An email list + shared it on Twitter
- Got a few hundred subscribers initially
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A spreadsheet of 10 places + shared it on Twitter
- People started to share it viral on Reddit
- 200 records in 1 week
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Sent the email to people who subscribed to his previous product in the same domain (but that product failed).
- Sent to: 1,112
- Opened: 520
- Clicked: 156
- Paid: 15
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Landing page + share it Hacker News
- 300 upvotes (was in a front page for a couple of days)
- 350 people subscribed for beta
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- The idea was clear and well described
- Almost all of them got some audience. Joel, for example, got 1700 Twitter follower back then)
- If you don’t have any audience you can still post on HN or other and it could go viral. No excuses :)