Right now, Facebook seems like a massive, immutable force
But things can change VERY quickly
People need to trust Facebook with their personal information
Previously, for most people, this trust was implicit
Now more people are beginning to think about it
And they aren’t liking what they are seeing
That’s why it has an expensive PR campaign telling the public they are trustworthy
But can Facebook ever be a trustworthy platform?
Most people don’t look at Facebook’s ad tools but the amount of targeting info available is fucking scary
Is this really the best way to connect with friends?
It’s certainly not a good way to discover reliable information
It’s solution is to message it better and make some changes around the edges
It might work
But it might not