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Judd Legum @JuddLegum
, 6 tweets, 1 min read Read on Twitter
1. Some thoughts on Facebook, whose stock is tanking today

Right now, Facebook seems like a massive, immutable force

But things can change VERY quickly
2. Ultimately Facebook is built on trust.

People need to trust Facebook with their personal information

Previously, for most people, this trust was implicit

Now more people are beginning to think about it

And they aren’t liking what they are seeing
3. To succeed in the long run, Facebook needs the trust of its users.

That’s why it has an expensive PR campaign telling the public they are trustworthy

But can Facebook ever be a trustworthy platform?
4. Ultimately, Facebook’s business model is to collect as much personal data as possible from its users and sell that data at the highest price possible to its advertisers

Most people don’t look at Facebook’s ad tools but the amount of targeting info available is fucking scary
5. What’s in it for USERS to participate in such a system?

Is this really the best way to connect with friends?

It’s certainly not a good way to discover reliable information
6. Facebook has not this far shown any willingness to alter its core business model

It’s solution is to message it better and make some changes around the edges

It might work

But it might not
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