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Kristen Olson @olson_km
, 9 tweets, 4 min read Read on Twitter
#JSM2018 Up next is Don Dillman. Challenges in web-push studies of the general public.
#JSM2018 Dillman inspired by JSM2007 presentations on using DSF ABS surveys for in person surveys, so why not mail? Mail only surveys from 2007 to 2014 for higher response rates than web-push. But things are changing, and web push is out there in lots of important surveys
#JSM2018 Dillman Telephone communication is changing, especially with local presence dialing and number spoofing. Voice interviews being replaced with visual communication. Mixed mode is effective with multiple contact modes.
#JSM2018 Dillman Argues that email augmentation is a good approach, but needs email addresses.
#JSM2018 Dillman Survey design problem is being not too far ahead or behind our respondents. Mobile devices require thinking through those design challenges
#JSM2018 Dillman Changing to a reputational society may lead@to more social network influence in deciding whether to participate in surveys
#JSM2018 Dillman We need to develop messages that build on each other across multiple letters/ contact attempts. Repeating the same thing over and over reduces our opportunity to make a new argument
#JSM2018 Dillman Can we all agree that no one will read this in a cover letter?
#JSM2018 Dillman Reviews his pre-suasion (following Cialdini’s new book) experiment, intense personalization of cover letters. Presuasion approach to letter had negative effect on response rates compared to standard Tailored Design approach
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