"Blue Origin has added hundreds of engineers over the past three years. The Kent, Washington-based company is looking to double its current workforce to around 3,000 employees over the next two to three years" reuters.com/article/us-spa…
Traditional launch providers didn't believe a price drop would increase demand. This view on launch price elasticity caused them to milk their sunk non-recurring engineering and not invest significant amounts in price reducing innovation. Bezos/Musk have a different viewpoint!
If for profit company A is competing with businesses B and C run by founders who are not primarily motivated by financial return, then company A must "play the game on the field" or fade away like the Cheshire Cat.
