It's our 20th birthday week at @Google and we're having a special event today in SF to share a look at the future of search. I'll be tweeting a few things.... 
This is a look back at a big change in search but which continues to be important: understanding synonyms. How people search is often different from information that people write solutions about.
Last few months, Google has been using neural matching, --AI method to better connect words to concepts. Super synonyms, in a way, and impacting 30% of queries. Don't know what "soap opera effect" is to search for it? We can better figure it out.
Search is a journey, where we know people are picking up over time. New Activity Cards are launching that help you pick up where you left off.
Collection cards that group things you've saved will come later in the fall.
A new dynamic way to quickly change results is coming, such as how you can toggle to quickly change about a dog breeds. This is powered by the Topic Layer, a way of leveraging how the Knowledge Graph knows about people, places and things into topics.
Google Feed gets new name: Discover. New topic headers allow for exploring topics. Cards now appear within search, too, when you look for hobbies. Multilingual support for English & Spanish content in one feed comes now, more lang coming. Discover comes to Google mobile home page
Google Images is improving computer vision to bring more organization to content, in particular AI-powered Stories about people that will be coming.
Google Images continues to have people coming to browse images as a way to find info and take actions. Over past year, ranking has changed to get more actionable content, captions to describe it better....
Google Images desktop gets new UI on Sept 27, including captions. And Google Lens, which does search by picture, is coming to mobile.
Google SOS alerts, now a year old, are improving with AI-based flood warnings starting in India.
You can learn more about Google SOS Alerts here:
Pathways is new addition to Jobs on Google, pilot project in Virginia and with Goodwill across US to better surface job training programs.
That's the event. Here's our Google blog post with an overview of all that was announced and the overall look at how it fits into the future of search: blog.google/products/searc…
Here's our post on changes with Google Images, including the new desktop UI & Lens on mobile: blog.google/products/searc…
This is our post on changes to the artist formerly known as Google Feed and now as Google Discover. I like this name. Discovery has always been a close cousin to searching: blog.google/products/searc…
And this is our post on the new Activity Cards and Collections to help people pick up on their search journeys where they left off blog.google/products/searc…
Finally, here's food from the event, all based on what was trending in a particular year. Avocado toast, so 2015.
