Start with his traditional toast: "To adventure and fellowship"
(On deciding whether to allow negative reviews on Amazon in early days, when book publishers were trying to force them not to.)
It’ll go down 30%, and it doesn’t make you 30% dumber either"
(On the stock price during the dotcom crash, when Amazon was ~$3 or something absurd. Every internal metric and initiative was still progressing well.)
“Whatever the crisis is… whatever the threat, the right answer is almost always to double down on making customers delighted."
Look in a mirror, ask: “Are they right?”
Then ask “Are they self-interested?”
"If you want to be innovative, you have to be willing to be misunderstood, and criticized."
“You can explain things to people. But you can’t understand things to people."
(About the scale of Blue Origin, and some of his ambitious non-profit work.)
“I remember driving the packages to the post office myself, dreaming of the day we’d be able to afford a forklift."
"Stress comes from unaddressed problems-- ignoring something that you should be working on. Stress doesn't come from the work itself."
Amazon has timeframe of 5-8 yrs for successful outcomes. Insisting on success in 2-3 yrs narrows options
(His wife’s response on letting their kids use knives, power tools, etc.)