Thread by @ronaldnzimora

People think to get rich via business they have to chart a new path and create something new, something that has never been done before, something utterly unique.

I am here to tell you that people who do this have the highest rate of failure. Pioneers have arrows in their back.

You actually stand a better chance at business success when you copy what's already out there.

The problem with charting a new path is the market most likely isn't ready for it. There's no want, no desire, no distribution system, no no pricing model. You have to create all...

And when you do, the market could still say, "No we are not interested." Haven't you met the broke inventor? Why aren't people falling over themselves to give them money?

Because investors want to be sure a product has market acceptance BEFORE they back it with their cash.

Instead of trying to create a brand new to the world thing, the easier and often more sensible thing to to do, is look at what's already there and create a better version, either in quality, pricing or user experience.

Bigi Cola vs. Coca Cola
Facebook vs. MySpace/Hi5/Friendster

Nairabet vs. Bet365
Other Betting companies vs. NairaBet
Pennywise vs. Nigerian Bank savings accounts
Paystack vs. PayPal/Clickbank
Cryptocurrency vs. Fiat money
etc.

The list goes on and on.

Stop looking for something new. You can change the world with anything, from anywhere.

Please understand, I am in no way putting down being a pioneer and have a totally new to the world thing. They are necessary things and they change the world in massive ways - airplanes, electricity, television, radio, WWW etc.

I am just saying, it's a hard and tortuous journey.

If you want to follow that path, Godspeed, but you need loads of luck, fortitude and patience.

You could very well fail, but if you do succeed, my God! If you succeed, your name will never die!