Thread by @jesseddy

"Many thousands of people can write code. But only a relative few can get the psychology right." - Designing for Behavior Change 📕

"As a behavior designer, you are not manipulating people or transforming them into someone else. You are helping them become a better version of themselves." - Designing for Behavior Change 📕

The Feather Principle: Design the simplest solution that has the biggest impact. - Designing for Behavior Change 📕

"Moving bottles of water (instead of soda bottles) so that they were eye-level in the kitchens at Google, increased water uptake by a whopping 47%." Designing for Behavior Change 📕

Here are a few mechanisms to look into to better understand how the mind works.

Ambiguity effect
Anchoring
Attentional bias
Availability cascade
Availability heuristic

Designing for Behavior Change 📕

"Whatever the user is currently doing, that's the main behavioral competition for the product." Designing for Behavior Change 📕

"Instead of making something urgent, products can wisely align themselves with events in a user's life that already provide that urgency." Designing for Behavior Change 📕

"When the action is very difficult, a bit of help to make it easier and more motivating is very powerful. When the action is already easy, making it even easier isn't going to change behavior much." (Diminishing marginal returns)

Designing for Behavior Change 📕