Thread by @coreyhainesco

1/ One of the first things I did when I accepted the position as Head of Growth for @Baremetrics was to reach out to the people I know and trust for advice.

I knew that it’s vitally important to surround yourself with people smarter than you and seek out help.

2/ I had my own preconceived ideas of what I should do, what I should focus on first, etc. but I wanted a sounding board and to see what else they had to say, seeing that they’ve gone through a similar opportunity.

Patterns are starting to emerge…

3/ And not just your basic “talk to your customers,” “get early wins,” “win the trust of your coworkers.”

Real stuff. No fluff.

Here are some of the high-level trends that have emerged:

4/ First, focus on collecting and making sense of all your data

Get a handle on all your quantitative data:
- Google Analytics
- CRM segmentation
- Conversion rates across the funnel
- Product usage and adoption
- Business metrics

5/ Get a handle on all your qualitative data:
- Survey data
- Phone/video interview recordings and notes
- Churn and cancellation insights
- Customer reviews on sites like G2 Crowd, etc.
- Questions asked in live chat or support tickets

6/ Secondly, understand who your customers are, where you can find and communicate with them, and why they choose your product.

Get a grasp not just on who your customers are, but who your BEST customers are and why.

What is it about them that makes them great customers?

7/ Are there attributes or similarities that are worth noting?

Understanding who your customers are, from every angle (demographic, firmographic, behavior, etc) is the foundation for all marketing.

Know your customers = know how to grow.

8/ Doing some customer journey mapping exercises and visually plotting all the factors that go into a decision builds empathy and insight into what will work.

9/ Thirdly, positioning is the cornerstone for product-market fit and unlocking growth.

Positioning is all about telling your story, communicating value, and clearly describing why someone should choose your product over the next one.

The is the most overlooked area in growth.

10/ No growth hack can solve bad positioning.

Positioning is the “market fit” part of “product-market fit” and it’s likely the part you are ignoring.

See this article for more: growandconvert.com/marketing/posi…

11/ Fourthly, ask questions, make time to think, and don’t rush.

There’s going to be 1,000 things you COULD do. What do you do first?

How do you prioritize?

Make time to think so you can be proactive.

Ask questions because your customers are probably asking questions too.

12/ There’s always a rush to start producing. But without proper research and onboarding, you’ll burn a lot of time, energy, and resources.

Time is limited - get it right the first time if you can.

Do one thing at a time, and do it well.

13/ Fifthly, measure the right things

There’s a reason it’s called growth: it’s focused on what’s GROWING REVENUE

It can be tempting to mull over the numbers and create complex spreadsheets, etc.

Not everything is worth measuring. Only measure what matters.